Email & Lifecycle Marketing Manager

Filevine

. Own end-to-end messaging, campaign strategy, and execution of all email communications to prospects and customers across the entire buyer journey.

Posted 11/6/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing end-to-end email communications and lifecycle strategies, with a strong focus on data-driven decision-making and campaign performance analysis. Proficient in utilizing marketing automation platforms and ensuring compliance with email deliverability standards.

Highest-signal resume keywords

Email Communications ManagementLifecycle Strategy DevelopmentA/B Testing Roadmap ExecutionEmail Service Provider ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign StrategyPipeline GenerationCustomer ActivationData AnalysisHTML/CSS TroubleshootingEmail RenderingResponsive Email TemplatesWeb AnalyticsUTM TrackingEmail Deliverability Standards

Soft Skills

Project ManagementCross-Functional CoordinationAnalytical RigorProcess Orientation

Tools & Technologies

MarketoHubSpotPardotCRM Systems

Industry Keywords

CAN-SPAMGDPRCCPAEmail TestingList Hygiene

About the role

Key responsibilities & impact

Own end-to-end messaging, campaign strategy, and execution of all email communications to prospects and customers across the entire buyer journey.
Drive top-of-funnel acquisition, engagement, customer lifecycle progression, pipeline creation, and retention through strategic email communications.
Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments.
Implement and maintain scalable email creation, proofreading, and QA workflows.
Ensure email copy, layouts, and designs conform to Filevine’s brand standards.
Monitor campaign metrics and deliver actionable insights and executive reporting.
Partner with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.

Requirements

What you’ll need

5+ years of experience managing email communications, lifecycle strategy, and channel growth.
Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.
High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
Highly process-oriented with exceptional project management and cross-functional coordination skills.
Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.
Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.
Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).
Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.

Benefits

Comp & perks

A dynamic, rapidly growing company, focused on helping organizations thrive
Medical, Dental, & Vision Insurance (for full-time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full-time employees)
Short & long-term disability
Opportunity to learn from a dedicated leadership team
Top-of-the-line company swag