Paid Search Specialist – Trafficker Digital

Filta.

. Run the day-to-day paid search programs for clients, with working support on paid social .

Posted 11/12/2026contractBogotá • ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid search campaigns across platforms like Google Ads and Meta Ads Manager, with a strong focus on data analysis, budget management, and performance optimization. Capable of delivering insights and recommendations through clear reporting and collaboration with internal teams.

Highest-signal resume keywords

Google Ads ManagementPaid Social CampaignsData AnalysisBudget ManagementKeyword Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementKeyword OptimizationAd Copy CreationA/B TestingAudience TargetingPerformance TrackingCampaign OptimizationBudget PacingSpreadsheet AutomationGA4

Soft Skills

Attention to DetailOrganizational SkillsAnalytical SkillsCommunication SkillsAbility to Multitask

Tools & Technologies

Google AdsMeta Ads ManagerMicrosoft AdvertisingLooker StudioGoogle Sheets

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

EcommerceDTC AccountsPerformance MaxShopping CampaignsDemand Gen Campaigns

About the role

Key responsibilities & impact

Run the day-to-day paid search programs for clients, with working support on paid social
Work hands-on inside Google Ads and other self-serve platforms
Launch, pace and optimize campaigns for consumer brands in the US
Review budget pacing and monitor platform and campaign budgets daily
Mine search term reports and add negative keywords
Adjust bids and test ad copy
Launch paid search campaigns from start to finish
Conduct keyword research and selection
Create compelling ad copy and logical, efficient ad group structures
Perform regular keyword optimizations, ad copy quality reviews, A/B tests, audience targeting refinements and campaign-setting adjustments
Support paid social campaigns on platforms such as Meta Ads Manager
Track key performance indicators
Deliver regular performance reports
Present results, insights and recommendations to internal teams
Work closely with internal planning and account teams
Manage several accounts simultaneously and keep accounts on pace and performing against KPIs

Requirements

What you’ll need

2+ years of hands-on experience managing paid search campaigns
Google Ads experience is a must
Experience running several live accounts at the same time
Demonstrated working knowledge of paid social platforms, such as Meta Ads Manager
Working knowledge of GA4
Strong analytical skills to interpret data and make data-driven decisions
Excellent attention to detail and organizational skills
Ability to thrive in a fast-paced agency environment and juggle multiple priorities
Experience presenting results to internal teams, with clear and concise reporting
Advanced/C1 written and spoken English
Confidence to work daily with US-based teams
Bonus: Experience with Microsoft Advertising and platforms such as TikTok, LinkedIn or Pinterest Ads
Bonus: Google Ads and/or Meta Blueprint certifications
Bonus: Experience with Performance Max, Shopping and Demand Gen campaigns
Bonus: Spreadsheet automation using Google Sheets formulas or Apps Script
Bonus: Familiarity with Looker Studio
Bonus: Previous agency experience managing US-based ecommerce or DTC accounts

Benefits

Comp & perks

An indefinite contract that includes all the Colombian government benefits (13th-month salary, unemployment insurance, interest on unemployment insurance, health care service, pension, labor risk administration, 15 vacation leaves per year of service)
2 paid Family Days per year
3 Paid Time Off (PTO) per year
Private healthcare with dental insurance for the employee and one dependent
Computer will be provided
Member Wellness Program