Senior Digital Analytics Implementation Specialist – GTM, GA4, Server-Side

Filta.

. Partner with planning and execution teams to translate campaign KPIs into robust tracking plans .

Posted 11/12/2026contractBogotá • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analytics implementation, including building and auditing Google Tag Manager containers, setting up conversion tracking, and managing data pipelines. Proficient in SQL for querying GA4 BigQuery exports and experienced in leading technical discussions with clients and developers.

Highest-signal resume keywords

Google Tag Manager ImplementationGA4 ConfigurationSQL QueryingConversion Tracking SetupTechnical Client Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

JavaScriptDataLayer ArchitectureMeta CAPI SetupEnhanced ConversionsServer-Side GTMFunnel.ioEcommerce PlatformsPython ScriptingGoogle Apps ScriptAdobe Analytics

Soft Skills

Technical LeadershipClear CommunicationProblem-Solving

Tools & Technologies

Google AdsBigQueryShopifyContent Security PoliciesConsent Mode

Industry Keywords

Regulated IndustriesHIPAA ComplianceHealth Data Privacy

Tech Stack

Tools & technologies

BigQueryJavaScriptPythonSQL

About the role

Key responsibilities & impact

Partner with planning and execution teams to translate campaign KPIs into robust tracking plans
Define website actions and conversions while aligning tagging within omnichannel frameworks
Build, configure, and audit Google Tag Manager containers and GA4 properties across client web and server-side setups
Set up conversion tracking for Google Ads, Meta, and Microsoft, including Conversions API and enhanced conversions
Audit legacy or broken tracking setups
Develop line-by-line remediation plans
Execute network-level browser validation to ensure pixel and tag accuracy
Lead technical calls with client developers and IT teams
Provide implementation guides and documentation for tags, Content Security Policies, and dataLayers
Maintain campaign naming and UTM conventions
Build automated Google Ads workflows
Operationalize data pipelines in Funnel.io
Validate BigQuery data connections using SQL
Manage technical onboarding for new clients, including access requests and tracking inventories
Create comprehensive setup documentation for ongoing client support
Own execution of the data layer under Relay for clients
Lead technical discussions with client developers and compliance teams

Requirements

What you’ll need

4+ years of hands-on analytics implementation experience
At least 2 years in an agency or consultancy setting managing multiple accounts simultaneously
Proven experience building GTM containers from scratch and untangling complex, inherited tag setups
Hands-on experience setting up Meta CAPI, Google Enhanced Conversions, and proper data hashing protocols
Proficiency with JavaScript, the DOM, and dataLayer architectures
Ability to query GA4 BigQuery exports using SQL and cross-reference results against platform interfaces
Strong working command of Consent Mode (Basic and Advanced) and how consent management platforms gate tags
Advanced/C1 written and spoken English
Confidence to independently lead technical discussions with client developers and compliance teams
Proven track record of writing clear tracking plans and implementation instructions that external developers can follow without guidance
Hands-on experience with server-side GTM, specifically using platforms like Stape
Familiarity with Funnel.io
Experience with ecommerce platforms, Shopify custom pixels, and Liquid code
Scripting experience in Python or Google Apps Script
Knowledge of Adobe Analytics alongside GA4 configurations
Experience navigating regulated industries and handling CSP reviews or HIPAA/health data privacy restrictions

Benefits

Comp & perks

13th-month salary
Unemployment insurance
Interest on unemployment insurance
Health care service
Pension
Labor risk administration
15 vacation leaves per year of service
2 paid Family Days per year
3 Paid Time Off (PTO) per year
Private healthcare with dental insurance for the employee and one dependent
Computer will be provided
Member Wellness Program