Senior Paid Media Specialist – Search, Social, Retail Media

Filta.

. Run biddable campaigns for brands including DoorDash, HelloFresh, Spectrum and Harry's .

Posted 11/12/2026contractBogotá • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing biddable media campaigns across platforms such as Google Ads and Meta Ads Manager, with a strong focus on data analysis, budget management, and campaign optimization. Capable of translating complex data into actionable insights and guiding junior team members.

Highest-signal resume keywords

Google Ads ManagementMeta Ads Manager ProficiencyRetail Media ExperienceAdvanced Excel SkillsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Biddable Media Campaign ManagementA/B TestingBudget AllocationData AnalysisKPI MonitoringDirect-to-Consumer StrategyCampaign ForecastingPerformance Metrics AnalysisAttribution SetupCreative Optimization

Soft Skills

Data-Driven Problem SolvingPresentation SkillsStakeholder CommunicationMentoringCollaboration

Tools & Technologies

Google AnalyticsLooker StudioSupermetricsAmazon AdvertisingWalmart ConnectInstacart

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

EcommerceDirect-to-ConsumerBiddable MediaCampaign OptimizationRetail Media Networks

About the role

Key responsibilities & impact

Run biddable campaigns for brands including DoorDash, HelloFresh, Spectrum and Harry's
Manage full-funnel campaigns across Search, Social and emerging Retail Media Networks
Help develop omnichannel media strategies and contribute to campaign forecasting and budget allocation across Google Ads, Meta and TikTok
Manage upper-funnel awareness through lower-funnel conversion, optimizing messaging and bidding strategies
Identify and propose A/B testing opportunities involving creative, landing pages and platform betas
Lead campaign setup, launch and daily management across Google/Bing Search and Meta/TikTok Social
Support Retail Media Networks including Amazon Advertising, Walmart Connect and Instacart
Oversee daily budget pacing and KPI monitoring across multiple accounts
Analyze CPA, ROAS and CAC and explain performance drivers
Translate complex data into clear narratives for internal and external stakeholders
Assist with tracking and attribution setup
Work with internal teams and clients

Requirements

What you’ll need

2–3+ years of hands-on experience managing biddable media campaigns, in an agency or high-growth brand environment, ideally with US accounts
Deep proficiency in Google Ads and Meta Ads Manager (required)
Strong understanding of balancing Direct-to-Consumer (DTC) performance goals with brand health objectives
Data-driven problem-solving and efficiency-finding mindset
Advanced Excel/Google Sheets skills, including pivot tables and VLOOKUPs
Advanced/C1 written and spoken English
Strong presentation skills and ability to explain results clearly to clients
Experience or strong interest in guiding junior planners or interns
Experience with Retail Media: Amazon Ads, Walmart Connect and Instacart
Current Google Ads and Meta Blueprint certifications
Familiarity with Google Analytics, Looker Studio or Supermetrics
Experience managing six-figure monthly budgets for US-based brands
Background in DTC or ecommerce accounts
Experience reviewing or mentoring junior team members' work

Benefits

Comp & perks

An indefinite contract that includes all the Colombian government benefits (13th-month salary, unemployment insurance, interest on unemployment insurance, health care service, pension, labor risk administration, 15 vacation leaves per year of service)
2 paid Family Days per year
3 Paid Time Off (PTO) per year
Private healthcare with dental insurance for the employee and one dependent
Computer will be provided
Member Wellness Program