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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and digital marketing services, with a strong focus on SEO, PPC, and social advertising. Proficient in utilizing Google Analytics 4 and other digital marketing tools to analyze performance data and drive actionable insights.
Highest-signal resume keywords
Digital Marketing ManagementClient Relationship ManagementGoogle Analytics 4 (GA4)Project CoordinationSEO and PPC Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOPPCSocial AdvertisingGoogle Analytics 4Data AnalysisProject ManagementAnalytics AuditsReportingOptimization
Soft Skills
CommunicationCollaborationProblem-SolvingOrganizationPrioritization
Tools & Technologies
Google AdsMeta Advertising PlatformsCrazy EggHotjarHeatmapping Tools
Industry Keywords
Client ServicesAccount ManagementProject CoordinationDigital Marketing PerformanceUser Behavior Analysis
About the role
Key responsibilities & impact- Manage a portfolio of Digital Marketing Services clients across SEO, PPC, and Social Advertising
- Serve as the primary point of contact for assigned clients and manage the day-to-day client experience
- Coordinate project timelines, deliverables, responsibilities, and next steps across clients, internal teams, and external partners
- Lead client meetings, establish objectives, document next steps, and ensure follow-through
- Monitor client goals, enrollment cycles, campaigns, and organizational priorities
- Identify project risks, client concerns, and delivery challenges and escalate appropriately
- Build client relationships supporting satisfaction and retention
- Review campaign performance and collaborate with specialists, partners, and vendors on optimization
- Translate campaign data and recommendations into actionable client next steps
- Support Insights and Optimization subscription service delivery
- Support client onboarding, analytics readiness, data preparation, reporting, and service delivery
- Use GA4, heatmapping, user behavior, and digital marketing performance data to identify trends and optimization opportunities
- Prepare data, reports, dashboards, and materials for consultations, educational sessions, and recommendations
- Support training sessions, consultations, office hours, and recurring client engagements
- Assist with analytics audits, data-quality reviews, and troubleshooting
- Maintain documentation, processes, educational resources, and best practices
- Maintain project documentation, client records, timelines, and internal communication
- Collaborate with DMS, Professional Services teams, external partners, and internal stakeholders
- Improve workflows, tools, processes, and the client experience
- Provide coverage across digital marketing and analytics as business needs require
Requirements
What you’ll need- 3–5 years of professional experience in digital marketing, client services, account management, project coordination, analytics, or a related field
- Experience managing multiple client relationships, projects, or accounts simultaneously
- Working knowledge of SEO, paid search, and social advertising
- Working knowledge of Google Analytics 4 (GA4)
- Familiarity with Google Ads, Meta advertising platforms, and other common digital marketing tools
- Familiarity with heatmapping or user behavior platforms such as Crazy Egg, Hotjar, or similar technologies is preferred
- Ability to understand marketing and website performance data and communicate findings, recommendations, and next steps to clients
- Strong project management, organization, prioritization, and follow-through skills
- Strong written and verbal communication skills with the ability to lead effective client conversations
- Strong analytical and problem-solving skills
- Demonstrated ability to collaborate across internal teams and external partners or vendors
- Comfortable adopting AI, automation, and emerging technologies
- Permanent residency in the United States; current and continued U.S. residency required to obtain and retain employment
Benefits
Comp & perks- Competitive benefits
- Professional development opportunities
- Collaborative culture built on partnership and purpose
- 100% fully remote employment
- Equal employment opportunity and reasonable accommodation for persons with disabilities or special needs