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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and delivering digital marketing services, including SEO, PPC, and Social Advertising. Proficient in project management, communication, and collaboration across teams to ensure client satisfaction and retention.
Highest-signal resume keywords
Digital Marketing ExperienceSEO ManagementPPC Campaign ManagementProject Management SkillsClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOPPCSocial AdvertisingProject ManagementMarketing Performance Analysis
Soft Skills
Strong CommunicationCollaborationOrganizationPrioritizationClient Relationship Management
Tools & Technologies
Google AdsMeta Advertising PlatformsGoogle Analytics 4Google Tag ManagerSEMrush
Industry Keywords
Digital Marketing ServicesK–12 EducationEnrollment MarketingAgency ServicesEducation Technology
About the role
Key responsibilities & impact- Serve as the primary point of contact for an assigned portfolio of Digital Marketing Services clients.
- Manage the day-to-day client experience and delivery of SEO, PPC, and Social Advertising services.
- Coordinate project timelines, deliverables, responsibilities, and next steps across clients, internal teams, and external partners.
- Maintain regular client communication through Zoom, email, and other channels.
- Lead client meetings, establish objectives and agendas, document next steps, and ensure follow-through.
- Identify project risks, client concerns, and delivery challenges and escalate them to the DMS Team Lead.
- Communicate campaign performance, results, recommendations, and actionable next steps to clients.
- Review campaign performance and collaborate with specialists, partners, and vendors on optimization opportunities.
- Stay informed about digital marketing, search, advertising, AI, and K–12 marketing trends.
- Support new DMS capabilities, processes, and service offerings.
- Build client relationships supporting retention and satisfaction.
- Monitor client health, address retention risks, and support renewal conversations.
- Identify opportunities for additional Finalsite services and connect them with internal teams.
- Maintain accurate project documentation, client records, timelines, and internal communications.
- Collaborate with DMS colleagues, digital marketing specialists, external partners, Sales, and other Finalsite teams.
- Leverage AI and automation to improve workflows, productivity, client communication, and service delivery.
- Provide coverage for other DMS Project Managers and Coordinators when necessary.
Requirements
What you’ll need- 3–5 years of professional experience in digital marketing, client services, account management, project management, or a related field.
- Experience managing multiple client relationships, projects, or accounts simultaneously.
- Working knowledge of SEO, paid search, and social advertising.
- Familiarity with Google Ads, Meta advertising platforms, Google Analytics 4 (GA4), and other common digital marketing tools.
- Ability to understand marketing performance data and clearly communicate results, recommendations, and next steps to clients.
- Strong project management, organization, prioritization, and follow-through skills.
- Strong written and verbal communication skills with the ability to lead effective client conversations.
- Demonstrated ability to collaborate across internal teams and external partners or vendors.
- Ability to manage competing priorities and maintain a high level of client service across a portfolio of accounts.
- Experience with K–12 education, enrollment marketing, agency services, or education technology is a plus.
- Familiarity with Google Tag Manager, Crazy Egg, SEMrush, and similar analytics or reporting platforms is preferred but not required.
- Current and continued residency within the United States is required.
Benefits
Comp & perks- Competitive benefits
- Professional development opportunities
- Collaborative culture
- Fully remote employment
- Equal opportunity workplace
- Reasonable accommodation for persons with disabilities or special needs