CFO, CPG & E-Commerce

FinanceWithin

. Serve as fractional Client CFO for a portfolio of consumer brands across e-commerce, retail, and CPG .

Posted 9/28/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in financial strategy, FP&A, and budgeting for consumer brands, with a strong ability to build financial models and communicate insights to executive teams. Proven track record in managing client relationships and driving internal improvements using automation tools.

Highest-signal resume keywords

Financial Strategy LeadershipFP&A and Modeling SkillsBudgeting and ForecastingConsumer Business Model ExpertiseClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial ModelingBudgetingOperational ForecastingKPI Dashboard DevelopmentM&A AdvisoryCash Runway ManagementScenario PlanningData Synthesis3-Statement ModelingReconciliation Review

Soft Skills

CommunicationStrategic PartnershipProblem-SolvingAdaptabilityCollaboration

Tools & Technologies

Google SheetsZapierChatGPTGeminiQBONetSuite

Industry Keywords

Consumer BrandsE-CommerceRetailCPGDTCOmni-ChannelWholesaleInvestor RelationsBoard ReportingFinancial Advisory

About the role

Key responsibilities & impact

Serve as fractional Client CFO for a portfolio of consumer brands across e-commerce, retail, and CPG
Lead financial strategy, advisory, and FP&A for multiple brands
Own budgeting, cash runway, forecasting, and board reporting
Act as a strategic partner to founders, CEOs, and investors
Manage banking, credit, investor, and board relationships
Build and maintain dynamic 1/3/5-year financial models
Drive rolling forecasts, margin analysis, scenario planning, and demand planning
Build KPI dashboards and reporting systems for executive teams
Review reconciliation data with the internal accounting team and ensure reporting integrity
Advise on fundraising, M&A, debt strategy, and capital allocation
Support and own credit packs and serve as deal-time CFO when needed
Support board material preparation and investor communications
Provide decision frameworks for growth, burn, and tradeoffs
Templatize, automate, and scale recurring work
Use ChatGPT, Gemini, Google Sheets, and Zapier to improve delivery speed
Document SOPs and drive internal improvements to the client delivery engine

Requirements

What you’ll need

Strong experience in finance leadership roles; past experience in a multi-client role is required
Deep understanding of consumer business models (DTC, retail, omni-channel, wholesale)
Strong FP&A and modeling skills
Experience in budgeting, building multi-year 3-statement modeling, and operational forecasting
Experience with accounting systems (QBO, NetSuite)
Ability to synthesize complex data into clear insights and communicate with confidence
Experience working with executive teams and board-level stakeholders
Comfortable managing multiple client relationships in a fast-paced environment
Experience using AI tools or automation tools is a bonus
Ability to thrive in a lean, high-performance, distributed team
United States work authorization without sponsorship required
Must be located in the United States

Benefits

Comp & perks

High-impact, high-autonomy role advising category-defining brands
Small, elite team where your work drives real outcomes
Remote-first culture with deep collaboration and zero bureaucracy
High comp upside based on book of business performance
Fast-growing firm that rewards performance, not pedigree