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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building digital ad assets across various platforms, including Meta and Google, while adhering to specific guidelines and brand standards. Proficient in advanced design tools and techniques, ensuring high-quality production and collaboration with creative teams.
Highest-signal resume keywords
Digital Ad Asset ProductionAdvanced Photoshop SkillsFluency in CanvaExperience with AI Design ToolsStrong Written and Spoken English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Production ArtistProduction DesignerMaskingRetouchingCompositingVector WorkFile OrganizationAsset QABrand System MatchingAd Platform Specifications
Soft Skills
CollaborationAsynchronous Communication
Tools & Technologies
PhotoshopIllustratorCanvaClaude DesignGemini
Industry Keywords
Meta AdsDisplay BannersIAB SizesEmail PlatformsCreative BriefsBrand KitsAspect RatiosText GuidelinesClient Asset LibrariesProject-Based Work
About the role
Key responsibilities & impact- Build Meta ad assets, including static, carousel, and short-form video formats for Feed, Stories, and Reels
- Build Google Performance Max asset groups with required image ratios, logos, and short video
- Produce email headers, hero images, product modules, and GIFs to client email-platform specifications
- Produce static and animated programmatic display banners in standard IAB sizes
- Turn creative briefs into finished assets and produce all requested variations
- Rebuild, resize, and reformat client assets for new channels and placements within brand kits and client asset libraries
- QA assets against platform specifications and briefs
- Hand off organized, launch-ready folders following naming, versioning, and export conventions
- Collaborate asynchronously with the Creative team and cross-functional specialists
Requirements
What you’ll need- 3 to 5 years as a production artist or production designer building digital ad assets to platform specs
- Portfolio showing Meta ads and display banners built to spec
- Advanced Photoshop and Illustrator skills, including masking, retouching, compositing, vector work, and clean, layered files
- Fluency in Canva, including brand kits, templates, and resizing
- Hands-on experience with AI design tools such as Claude Design or Gemini
- Working knowledge of aspect ratios, safe zones, file size limits, and text guidelines for major ad platforms
- Experience matching several clients’ existing brand systems without drift and quickly learning new client tools
- Strong written and spoken English for async collaboration
- Base in Latin America with at least 4 hours of overlap with US Eastern working hours
- Availability to work hourly, project-based as an independent contractor
Benefits
Comp & perks- Flexible hours
- Fully distributed team across the US, LATAM, Europe, and APAC
- Learning, experimentation, cross-training, and growth opportunities
- Work-life balance
- Collaboration with high-caliber specialists