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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building digital ad assets for various platforms, including Meta and Google, while adhering to brand specifications and production standards. Proficient in advanced design tools and techniques to produce high-quality visual content efficiently.
Highest-signal resume keywords
Digital Ad Asset ProductionAdvanced Photoshop SkillsFluency in CanvaExperience with AI Design ToolsStrong English Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Production Artist ExperienceProduction Designer ExperienceMaskingRetouchingCompositingVector WorkFile Size ManagementAspect Ratio KnowledgeText Guidelines ComplianceClient Brand System Matching
Soft Skills
Strong Written CommunicationStrong Spoken CommunicationCollaboration
Tools & Technologies
PhotoshopIllustratorCanvaFigmaClaude DesignGemini
Industry Keywords
Meta AdsDisplay BannersProgrammatic DisplayEmail Marketing AssetsIAB SizesCreative BriefsAsset LibrariesNaming ConventionsVersioningExport Conventions
About the role
Key responsibilities & impact- Build Meta static, carousel, and short-form video ad assets for Feed, Stories, and Reels
- Build Google Performance Max asset groups with required image ratios, logos, and short video
- Produce email headers, hero images, product modules, and GIFs to client email-platform specifications
- Produce static and animated programmatic display banners in standard IAB sizes
- Turn creative briefs into finished assets, including all requested variations
- Rebuild, resize, and reformat existing client assets for new channels and placements
- Work within client brand kits and tools such as Canva, Figma, and client asset libraries
- QA assets against platform specifications and creative briefs
- Hand off organized, launch-ready folders following naming, versioning, and export conventions
- Raise questions early during the production process
Requirements
What you’ll need- 3 to 5 years as a production artist or production designer building digital ad assets to platform specs
- Portfolio showing Meta ads and display banners built to spec
- Advanced Photoshop and Illustrator skills, including masking, retouching, compositing, vector work, and clean layered files
- Fluency in Canva, including brand kits, templates, and resizing
- Hands-on experience with AI design tools such as Claude Design or Gemini
- Working knowledge of aspect ratios, safe zones, file size limits, and text guidelines for major ad platforms
- Experience matching multiple clients’ existing brand systems without drift and learning new client tools quickly
- Strong written and spoken English for async collaboration
- Base in Latin America with at least 4 hours of overlap with US Eastern working hours
- Availability to work hourly, project-based, as an independent contractor
Benefits
Comp & perks- Flexible hours
- Fully distributed team across the US, LATAM, Europe, and APAC
- Meaningful impact from day one
- Culture built on curiosity, transparency, and ownership
- Collaboration with specialists across Paid Search, Paid Social, SEO, DSP, Creative, Analytics, and more
- Learning, experimentation, cross-training, and growth opportunities
- Work-life balance
- Hourly, project-based contractor arrangement