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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building digital ad assets across various platforms, including Meta and Google, while adhering to brand specifications and guidelines. Proficient in advanced design tools and techniques, ensuring high-quality production and collaboration within creative teams.
Highest-signal resume keywords
Advanced Photoshop SkillsAdvanced Illustrator SkillsFluency In CanvaExperience With AI Design ToolsProduction Artist Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Ad Asset ProductionMaskingRetouchingCompositingVector WorkFile Size ManagementAspect Ratios KnowledgeText Guidelines UnderstandingCreative Brief InterpretationVersioning And Export Conventions
Soft Skills
Strong Written CommunicationStrong Spoken CommunicationCollaboration
Tools & Technologies
CanvaFigmaPhotoshopIllustratorClaude DesignGemini
Industry Keywords
Meta AdsDisplay BannersProgrammatic DisplayIAB SizesBrand KitsClient Asset LibrariesCreative Team CollaborationDigital AdvertisingProduction DesignClient Brand Systems
About the role
Key responsibilities & impact- Build Meta ad assets, including static, carousel, and short-form video formats for Feed, Stories, and Reels
- Build Google Performance Max asset groups with required image ratios, logos, and short video
- Produce email headers, hero images, product modules, and GIFs to specification
- Produce static and animated programmatic display banners in standard IAB sizes
- Turn creative briefs into complete, launch-ready asset variations
- Rebuild, resize, and reformat existing client assets for new channels and placements
- Work within client brand kits, Canva, Figma, and client asset libraries
- QA assets against platform specifications and creative briefs
- Organize and hand off launch-ready folders using naming, versioning, and export conventions
- Raise questions early and collaborate asynchronously with the Creative team
Requirements
What you’ll need- 3 to 5 years as a production artist or production designer building digital ad assets to platform specs
- Portfolio showing Meta ads and display banners built to spec
- Advanced Photoshop and Illustrator skills, including masking, retouching, compositing, vector work, and clean layered files
- Fluency in Canva, including brand kits, templates, and resizing
- Hands-on experience with AI design tools such as Claude Design or Gemini
- Working knowledge of aspect ratios, safe zones, file size limits, and text guidelines for major ad platforms
- Experience matching multiple clients’ existing brand systems without drift and learning new client tools quickly
- Strong written and spoken English
- Base in Latin America with at least 4 hours of overlap with US Eastern working hours
- Availability to work hourly, project basis as an independent contractor
Benefits
Comp & perks- Flexible hours
- Fully distributed team across the US, LATAM, Europe, and APAC
- Meaningful impact from day one
- Culture of curiosity, transparency, and ownership
- Collaboration with specialists across Paid Search, Paid Social, SEO, DSP, Creative, and Analytics
- Experimentation, cross-training, and growth opportunities
- Work-life balance; high performance valued over overwork