Wholesale GTM, Sales Operations Coordinator

Finisterre

. Manage the seasonal GTM project plan and live RAG tracker across photography briefs, copy briefs, sample management, B2B loading, asset upload, and global sales pack production and distribution .

Posted 9/25/2026full-timeSt Agnes • United KingdomMid-LevelSenior💰 £26,228 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong project management skills with the ability to manage complex multi-stream critical paths and execute B2B campaigns effectively. Proficient in digital platforms and data management, ensuring high attention to detail and collaboration across teams.

Highest-signal resume keywords

Project ManagementB2B Wholesale PlatformsDigital Campaign ExecutionData ManagementCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementEmail Campaign PlanningData AnalysisContent Management SystemsOrder Management Tools

Soft Skills

Attention to DetailProactive CommunicationCollaboration

Tools & Technologies

B2B PlatformsE-Commerce BackendsCMS

Industry Keywords

WholesaleRetailCommercial TeamOutdoor BrandsB Corp Values

About the role

Key responsibilities & impact

Manage the seasonal GTM project plan and live RAG tracker across photography briefs, copy briefs, sample management, B2B loading, asset upload, and global sales pack production and distribution
Call in, log and track sample sets through the critical path
Raise photography and copy briefs to marketing and creative teams
Produce and distribute the global wholesale sales pack each season
Provide weekly GTM RAG status updates, flag risks, and propose mitigations
Load seasonal imagery, copy, pricing, and available-to-sell data onto the B2B platform
Manage retailer access by tier across markets and maintain brand content standards
Produce new account opening packs and support account onboarding
Prepare monthly platform performance reports and present findings
Support regional wholesale sales teams in the UK/EU and North America with assets, campaign materials, platform access, and selling tools
Deliver account-specific assets for key account programmes
Execute in-season B2B campaigns focused on trend, gifting, weather, and reorders
Review campaign content, obtain sign-off, and track open rates, click-through, and reorder conversion
Run B2B platform administration for 100+ accounts across multiple markets

Requirements

What you’ll need

Experience in a co-ordinator, operations or assistant buyer/merchandiser role within wholesale, retail or a brand's commercial team
Demonstrable experience with digital platforms — B2B wholesale platforms, e-commerce backends, CMS or comparable content and order management tools
Strong project management instincts, with ability to maintain a complex, multi-stream critical path, spot risks early and communicate them clearly
Experience planning and executing email or digital campaigns, with understanding of open rates, click-through and conversion
Excellent attention to detail when managing large volumes of product data, imagery and campaign content
Collaborative, proactive approach across marketing, logistics and sales
Passion for outdoor, surf or coastal lifestyle brands
Genuine alignment with Finisterre's B Corp values
Must have permission to work in the UK by the start of employment
Finisterre does not sponsor overseas workers
Flexibility to support regular overlap with the North America team

Benefits

Comp & perks

25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees)
Additional holidays for length of service
Your birthday day off
Up to 3 days of paid volunteering
A discretionary bonus scheme, based on company performance
An enhanced pension scheme with Scottish Widows
60% product discount for personal and gift use
30% Friends and Family product discount
Enhanced Family Leave policies
Life assurance
Online wellbeing platform including an employee assistance program, virtual GP appointments, digital gym, and a range of perks
Wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
Regular company and team social events
Discounts from the B Corp community
Online Learning Library and company-wide training sessions delivered by internal and external trainers
An hour to spend in or by the sea every Tuesday
Flexible working arrangements for North America team overlap, including later start/later finish, longer lunch break, or condensed hours
Evening meetings may be attended from the office or remotely