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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative strategy and production across multiple markets, with a strong focus on performance metrics and generative content creation. Proficient in managing UGC creators and ensuring compliance with advertising guidelines.
Highest-signal resume keywords
Performance Creative StrategyGenerative Video ProductionUGC Creator ManagementPerformance LiteracyThai Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StrategyGenerative Video ToolsPerformance Metrics AnalysisContent CreationCreative Production TargetsAdvertising Compliance QABrief WritingTesting Backlog ManagementNative-Speaker Review LayerMobile Gaming Creative
Soft Skills
CollaborationCommunicationLeadership
Industry Keywords
User AcquisitionPerformance MarketingCreative Function DevelopmentOrganic Social ContentCRM/Lifecycle Campaigns
About the role
Key responsibilities & impact- Own creative strategy and production across FINN’s three markets
- Read ad performance by hook, angle, and format; convert insights into hypotheses, briefs, and a prioritized testing backlog
- Run weekly, and daily during pushes, reviews with the Performance Lead to decide what to iterate, test, or stop
- Produce high-volume generative video, image, and voice creative; write briefs, calibrate tools, and quality-check output
- Baseline creative velocity in the first month and commit to production targets
- Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa directly and through local agencies
- Build a native-speaker review layer for each market
- Own advertising framing guidelines and compliance QA for human- and AI-produced creative
- Create content for organic social, CRM/lifecycle, out-of-home campaigns, and partnerships
- Contribute to FINN’s brand and positioning evolution
- Document successful processes in playbooks and systems
- Make the case for initial hires when throughput requires it and manage them
- Work closely with the Senior Performance Lead, who owns media buying and measurement, toward cost per acquired customer
Requirements
What you’ll need- Ability to show ads that beat a control and explain the metric, insight, and subsequent creative
- Daily production using generative video, image, and voice tools; ability to explain the production stack
- Experience briefing and managing UGC creators or influencers
- Performance literacy: hook rate, hold rate, CTR, CPA, frequency, and CPM
- Experience shipping winning creative in languages the candidate does not speak using native creators, transcreators, and a review layer
- Roughly 5–8 years in performance creative, growth, or UA creative roles
- Thai fluency is a strong plus
- Filipino language fluency is a bonus
- Mobile gaming / app UA creative background is a bonus
- Experience building a creative function from scratch is a bonus
Benefits
Comp & perks- Fully remote role with real budget ownership from week one
- A genuinely AI-forward setup — tooling budget and the mandate to use it
- Unlimited annual leave per FINN policy
- Laptop and WFH equipment allowance