Senior Performance Marketing Manager

FINN

. Own paid acquisition across FINN’s Philippines, Thailand, and South Africa markets .

Posted 11/1/2026full-timeRemote • ThailandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategies across multiple markets, with a strong focus on achieving monthly CAC targets and optimizing campaign performance through data-driven decision-making. Proficient in leveraging advanced analytics and creative testing to drive growth and scale channels effectively.

Highest-signal resume keywords

Paid Acquisition ManagementMeta Advertising ExpertiseGoogle Advertising ExpertiseFull-Funnel RemarketingIncrementality Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC Target ManagementCampaign OptimizationCreative Testing FrameworksPixel and CAPI ArchitectureAutomated ReportingAnomaly DetectionPerformance ReportingAudience ExclusionsData Source Trust AssessmentBudget Allocation

Soft Skills

Analytical ThinkingDecision-MakingCreative Collaboration

Tools & Technologies

AI ToolsTikTok AdvertisingLINE AdsGoogle AdsMeta Ads

Industry Keywords

Mobile GamingUser AcquisitionGrowth OperationsBackend AttributionRegulated Categories

About the role

Key responsibilities & impact

Own paid acquisition across FINN’s Philippines, Thailand, and South Africa markets
Own monthly CAC targets and backend-attributed volume goals
Allocate and scale budgets using marginal CAC, auction pressure, frequency, and fatigue economics
Run full-funnel prospecting and remarketing architecture with audience exclusions and hygiene
Own measurement across platform-reported, backend first-touch, and analytics-event data
Design incrementality tests and determine which data sources to trust for decisions
Maintain pixel, CAPI, optimization-event, campaign-parameter, and tracking integrity
Run weekly creative testing readouts and make kill/scale decisions
Brief the Creative Lead and personally ship winning-ad variants using AI tools
Launch TikTok from zero in one market during week one and develop additional channels and markets
Extend automated reporting, anomaly detection, and bulk-operation pipelines
Report to the Head of Growth

Requirements

What you’ll need

In-house accountability for monthly volume and CAC targets measured on backend attribution
Deep Meta expertise, including Advantage+/ASC versus manual structure judgment, cost and bid caps, CAPI, signal quality, creative testing frameworks, auction pressure, and frequency management
Deep Google expertise, including keyword and bidding precision, brand versus non-brand separation, brand incrementality, PMax, Demand Gen, and App Campaigns
Working proficiency with TikTok; must have launched and scaled it
Full-funnel remarketing expertise across site visitors, ad engagers, and funnel drop-offs
Incrementality testing literacy, including geo-holdouts and lift studies
Experience triangulating platform-reported and backend attribution data
Pixel and CAPI event architecture, optimization-event selection, campaign parameter hygiene, and tracking integrity
Experience with creative testing and AI tools for variant iteration
Experience launching channels from zero
Experience with scripted or automated performance reporting, anomaly detection, and bulk operations
Thai or Filipino fluency, regulated-category experience, mobile gaming/app UA, LINE Ads, or early-stage growth-ops experience are bonuses

Benefits

Comp & perks

Full-time remote role with real budget ownership from week one
Genuinely AI-forward operation with scripted reporting infrastructure, tooling budget, and expectation to build on it
Tight, senior pairing with a dedicated Performance Creative Lead producing fresh creative at volume
Unlimited annual leave per FINN policy
Laptop and WFH equipment allowance
Compensated paid account audit during the hiring process