Senior Marketing, Business Communication

FINNOMENA

. Lead end-to-end strategy, conceptualization, and planning of integrated marketing campaigns aligned with Finnomena’s business objectives and target audiences .

Posted 10/2/2026full-timeBangkok • ThailandSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on brand development, strategic marketing principles, and data analytics. Proficient in crafting compelling content and pitches in both Thai and English while optimizing campaign performance to drive business growth.

Highest-signal resume keywords

Campaign Strategy DevelopmentBrand DevelopmentData AnalyticsDigital Marketing PlatformsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentBrand DevelopmentData AnalyticsConsumer PsychologyIntegrated Campaign ManagementEvent ActivationPR StrategiesMarket ResearchInsight ExtractionMulti-Channel Campaign Execution

Soft Skills

Excellent CommunicationStorytelling SkillsStrategic ThinkingCreative ThinkingAdaptability

Tools & Technologies

Digital Marketing PlatformsData Analytics ToolsCommunication Channels

Industry Keywords

Strategic Marketing PrinciplesStartup MindsetCampaign Framework DesignNegotiation SkillsCreative Presentation Skills

About the role

Key responsibilities & impact

Lead end-to-end strategy, conceptualization, and planning of integrated marketing campaigns aligned with Finnomena’s business objectives and target audiences
Develop campaign briefs, messaging architectures, and channel strategies across digital marketing, social media, content, production, PR, and event activation
Collaborate with internal teams and external agencies or partners
Ensure brand strategy, identity, tone of voice, and key messaging are integrated across communication touchpoints
Conduct market research, competitor benchmarking, and consumer insight analysis
Identify growth opportunities and refine brand positioning
Monitor and analyze campaign performance metrics
Generate actionable strategic insights and continuously optimize campaign plans to exceed business KPIs
Develop and execute brand and marketing communication strategies to enhance brand awareness, strengthen market positioning, and drive business growth

Requirements

What you’ll need

Bachelor’s degree in Marketing, Strategic Communications, Advertising, or related field
Minimum 3–4 years of relevant experience as a Strategic Planner, Campaign Planner, or Brand Strategist in startups or digital agencies
Proven track record in campaign strategy development, insight extraction, and multi-channel campaign execution
Strong foundation in Brand Development, Strategic Marketing Principles, Consumer Psychology, and Data Analytics
Excellent communication and storytelling skills
Ability to craft compelling pitches and content in both Thai and English
Proficiency in digital marketing platforms, communication channels, and data analytics tools
Strategic and creative thinking
Robust project management capabilities
Hands-on experience in Branding, PR Strategies, Event Activation, and Integrated Campaign Management
Strategic planning, campaign framework design, negotiation, and creative presentation skills
Startup mindset, team spirit, adaptability, and proactive attitude

Benefits

Comp & perks

Hybrid work arrangement