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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns across B2B and B2C channels, with strong content creation and copywriting skills. Proficient in using audience data to optimize marketing performance and enhance brand awareness.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentContent Creation and CopywritingData-Driven Marketing OptimizationStakeholder ManagementB2C and B2B2C Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign ExecutionContent CreationAudience Data AnalysisSales Enablement Materials ProductionResearch Questionnaire Development
Soft Skills
Organizational SkillsProactive ApproachCollaborative Mindset
Tools & Technologies
Social Media PlatformsWeb Analytics ToolsContent Management Systems
Industry Keywords
Financial Services MarketingConsumer BrandsComparison WebsitesAggregator MarketingPersonal Finance Marketing
About the role
Key responsibilities & impact- Develop and deliver integrated marketing campaigns across consumer and aggregator audiences
- Create engaging content including blogs, reports, webinars, social media content and short-form video
- Produce sales enablement materials to support commercial activity
- Support promotion of Defaqto's consumer-facing propositions and Star Ratings campaigns
- Manage and optimise the new B2C website
- Deliver activity across content, partnerships, social, influencers and other media channels
- Grow consumer understanding of Star Ratings
- Develop research questionnaires and analyse audience feedback and results
- Use campaign and audience data to optimise marketing performance
- Work closely with Product, Sales and Marketing colleagues to support commercial objectives
- Identify opportunities to grow engagement across consumer and aggregator audiences
- Contribute new ideas and approaches to support audience growth and brand awareness
- Report to the Senior Marketing Manager
Requirements
What you’ll need- Around 3-5 years' marketing experience in a B2B role
- Experience delivering marketing campaigns from concept through to execution
- Strong content creation and copywriting skills
- Experience creating content across multiple channels and formats
- Ability to use campaign and audience data to inform marketing decisions
- Strong organisational and stakeholder management skills
- Proactive and collaborative approach
- B2C or B2B2C marketing experience (desirable)
- Experience working with consumer brands, comparison websites or financial services organisations (desirable)
- Exposure to aggregator or partnership marketing (desirable)
- Experience creating both consumer-facing and B2B content (desirable)
- Financial services, insurance or personal finance marketing experience (desirable)
- Proactive attitude and ability to own projects from a standing start
- Must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship
- Must not require Skilled Worker visa sponsorship
Benefits
Comp & perks- Hybrid working role with a minimum of two days a week in the Farringdon office
- Travel to the Haddenham office (Buckinghamshire) to work with key stakeholders
- Legal right to work in the UK without time restrictions and without future sponsorship requirement
