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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B marketing campaigns, creating diverse content formats, and utilizing data-driven insights to optimize marketing effectiveness. Strong organizational skills and stakeholder management are essential for collaborating with cross-functional teams in the financial services sector.
Highest-signal resume keywords
B2B Marketing CampaignsContent CreationData AnalysisStakeholder ManagementFinancial Services Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentContent CreationCopywritingData InterpretationResearch Analysis
Soft Skills
Organizational SkillsProactive ApproachCollaboration
Industry Keywords
BankingInsuranceMarket ResearchSales EnablementGo-To-Market Strategy
About the role
Key responsibilities & impact- Develop and execute multi-channel B2B marketing campaigns
- Create content including blogs, reports, webinars, social media content and short-form video
- Produce sales enablement materials for commercial teams
- Support go-to-market strategy for Matrix360 and related propositions
- Use market, pricing and research data to identify compelling stories and insights
- Develop research questionnaires and analyse findings
- Use campaign and audience performance data to optimise marketing effectiveness
- Collaborate with Product, Sales and industry specialists on targeted campaigns
- Build awareness and consideration among banking and insurance audiences
- Plan and deliver integrated marketing activity across GI and Banking audiences
- Report to the Senior Marketing Manager
Requirements
What you’ll need- Around 3–5 years' marketing experience
- Experience delivering B2B marketing campaigns
- Strong content creation and copywriting skills
- Experience creating content across multiple formats and channels
- Ability to interpret campaign and audience data to improve performance
- Strong organisational and stakeholder management skills
- Proactive, hands-on approach and willingness to contribute to execution as well as planning
- Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship
- Experience within financial services, banking or general insurance (desirable)
- Exposure to insight-led, research-led or data-led marketing environments (desirable)
- Experience marketing products, services or analytical propositions to professional audiences (desirable)
- Confidence translating complex information into engaging marketing content (desirable)
Benefits
Comp & perks- Hybrid working role with a minimum of two days a week in the Farringdon office
- Travel to the Haddenham office in Buckinghamshire to work with key stakeholders
- Legal right to work in the UK without time restrictions and without future sponsorship requirement