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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy, including positioning, segmentation, and go-to-market planning, while effectively managing stakeholders and driving commercial growth in the financial services sector.
Highest-signal resume keywords
B2B Marketing StrategyStakeholder ManagementCommercial AwarenessContent MarketingProduct Launch Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentAudience SegmentationValue Proposition DevelopmentKPI EstablishmentCampaign DeliveryData-Driven InsightsProject LeadershipBrand EvolutionMessaging FrameworksMarket Analysis
Soft Skills
Excellent Communication SkillsInfluencing SkillsCustomer FocusTeam ManagementCollaboration
Certifications & Qualifications
Degree in MarketingDegree in Communications
Industry Keywords
Financial ServicesFintechB2C MarketingConsumer PropositionStar RatingsMatrix360Marketing DataInsight TechnologyThought LeadershipRetail Banking
About the role
Key responsibilities & impact- Develop and deliver the marketing strategy for retail financial services audiences, including general insurers, retail banks and aggregators
- Define positioning, messaging, audience segmentation and personas
- Lead the launch and growth of Defaqto's consumer proposition, increasing awareness and understanding of Star Ratings
- Own go-to-market activity for Star Ratings and Matrix360, driving engagement, adoption and commercial growth
- Partner with Product, Sales and Customer Success teams to bring new propositions and enhancements to market
- Identify and implement the most effective channel mix across content, partnerships, digital, social and other marketing activity
- Establish meaningful KPIs, monitor performance and provide insight-driven recommendations
- Lead the flagship Provider Conference with Events and Content teams
- Act as the senior marketing voice for the retail proposition and influence stakeholders across the business
- Manage and develop two Marketing Associates
- Support the continued evolution of the Defaqto brand and wider marketing strategy
- Work closely with Product, Sales and senior leadership to drive commercial growth and strengthen Defaqto's position as a trusted authority in financial services
Requirements
What you’ll need- Strong understanding of B2B marketing strategy, including positioning, segmentation and go-to-market planning
- Ability to develop value propositions and messaging frameworks from first principles
- Excellent stakeholder management skills with the ability to influence at all levels
- Strong commercial awareness and customer focus
- Excellent written and verbal communication skills
- 6+ years' experience in a strategic marketing role
- Experience developing and delivering successful marketing strategies and campaigns
- Experience working across multiple stakeholders and functions, including Product, Sales and Leadership teams
- Experience of both B2B and B2C marketing environments
- Experience leading projects, initiatives or team members within a marketing function
- Degree in Marketing, Communications or a related discipline, or equivalent professional experience
- Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship
- Experience within financial services, fintech or wealth-related markets
- Experience marketing data, insight, technology or information-based propositions
- Experience in organisations with multiple products or complex propositions
- Content marketing and thought leadership experience
- Experience launching new products, propositions or brands
Benefits
Comp & perks- Hybrid working role based in the London office (Farringdon)
- Work from the office at least twice each week
- Legal right to work in the UK without time restrictions and without future sponsorship is required; Skilled Worker visa sponsorship is unavailable