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Finyard

CRM & Lifecycle Marketing Lead

Finyard

. Design and develop lifecycle communication programmes across registration, activation, engagement, retention, churn prevention, reactivation and high-value client treatment .

Posted 9/22/2026contractRemote • CyprusSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in designing and executing lifecycle communication programs, with a strong focus on customer engagement, retention, and compliance. Proficient in utilizing CRM data and segmentation to optimize client journeys and campaign performance.

Highest-signal resume keywords
CRM Lifecycle MarketingCustomer EngagementA/B TestingCopywriting SkillsFintech Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lifecycle Program DesignSegmentationBehavioural TriggersJourney LogicCRM Performance Analysis
Soft Skills
Business ThinkingCustomer ThinkingIndependent WorkStructured WorkOwnership
Tools & Technologies
BrazeIterableCustomer.ioOptimoveCleverTapOneSignalZohoCRMSolitics
Industry Keywords
FintechCross-Channel CRMClient CommunicationComplianceEngagement Opportunities

About the role

Key responsibilities & impact
  • Design and develop lifecycle communication programmes across registration, activation, engagement, retention, churn prevention, reactivation and high-value client treatment
  • Analyse customer behaviour and identify drop-off points, education needs, reassurance needs and product or communication opportunities
  • Build communication journeys based on audience segments, behavioural triggers, client activity, product usage and business priorities
  • Define messages, channels, timing and calls-to-action for client segments and lifecycle stages
  • Own cross-channel CRM communication across email, push, in-app messages, website/platform touchpoints, chat, WhatsApp/messengers, and relevant sales or support touchpoints
  • Create client-facing copy and content for lifecycle campaigns, onboarding flows, retention journeys, reactivation campaigns and educational sequences
  • Develop message logic, talk tracks, macros and communication guidelines for sales and customer support teams
  • Collaborate with product, BI, engineering, sales, support, compliance and regional teams
  • Define CRM data and segmentation needs, behavioural signals, triggers and client attributes
  • Run continuous testing and optimisation of lifecycle campaigns
  • Monitor and report CRM flow and campaign performance, identifying what to improve, scale or stop
  • Maintain consistent tone of voice across client communications and adapt communication for regions and client segments
  • Ensure client-facing communication meets relevant compliance and legal requirements

Requirements

What you’ll need
  • 5+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement or a similar area
  • At least 2 years of experience in the fintech environment
  • Proven experience designing lifecycle programmes end to end
  • Strong understanding of customer lifecycle mechanics: onboarding, activation, engagement, retention, churn prevention and reactivation
  • Ability to identify behavioural barriers, lifecycle gaps and engagement opportunities and translate them into practical CRM journeys
  • Strong business and customer thinking
  • Hands-on experience with segmentation, behavioural triggers, journey logic, A/B testing and CRM performance analysis
  • Experience with CRM or marketing automation platforms such as Braze, Iterable, Customer.io, Optimove, CleverTap, OneSignal, ZohoCRM, Solitics or similar
  • Understanding of cross-channel CRM mechanics across email, push, in-app messages, chat, messengers and sales/support communication
  • Excellent written English and strong copywriting skills
  • Ability to write clear, engaging and compliant client-facing communication independently
  • Comfortable working with behavioural, product and CRM data
  • Ability to work independently, structure work clearly and take ownership of outcomes under a service agreement model

Benefits

Comp & perks
  • Services provided under a service agreement
  • Opportunity to work with a global team of engineers, data scientists, marketeers, and financial experts
  • Work on modern software solutions in the FinTech space