Senior Director, Brand & Creative

Firebirds International, LLC

. Own Firebirds’ visual and verbal identity, including photography and video direction, tone of voice, design standards, and brand guidelines .

Posted 10/20/2026full-timeCharlotte • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in brand and integrated marketing, with a strong focus on creative leadership, storytelling, and project management. Proficient in developing and executing integrated campaigns across various channels while managing creative teams and budgets.

Highest-signal resume keywords

10+ Years In Brand MarketingCreative Team LeadershipIntegrated Campaign DevelopmentAdobe Creative Suite ProficiencyRestaurant Menu Production Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DirectionArt DirectionStorytellingProject ManagementCampaign ConceptingVideo ProductionPhotography DirectionContent StrategyEmail MarketingSocial Media Management

Soft Skills

Collaborative LeadershipStrong Organizational SkillsEffective CommunicationMentoringStrategic Partnership

Tools & Technologies

Adobe Creative SuiteCanvaInDesignAI Tools For Creative Development

Industry Keywords

Consumer BrandIntegrated MarketingRestaurant MarketingFood And BeverageRetail MarketingCPGPR Agency ManagementBrand PartnershipsLoyalty ProgramsHigh-Impact Campaigns

Tech Stack

Tools & technologies

Chef

About the role

Key responsibilities & impact

Own Firebirds’ visual and verbal identity, including photography and video direction, tone of voice, design standards, and brand guidelines
Serve as creative gatekeeper with the CMO on campaigns, assets, and copy across all channels
Support the CMO on annual marketing strategy and calendar development
Lead concepting for tentpole campaigns including seasonal menu launches, holidays, loyalty, and signature brand moments
Build integrated creative systems across paid, owned, earned, and in-restaurant channels
Support loyalty, LTOs, new restaurant openings, local store marketing, and off-premise programs
Partner with the VP of Digital and Paid Media Lead on paid social, OTT/CTV, YouTube, programmatic, email, and website creative
Use performance data and testing to inform creative decisions and iterate quickly
Own menu updates, versioning, and print production across multiple menu versions
Lead creative for in-restaurant marketing, including feature cards, TV video content, signage, and printed collateral
Own organic social content strategy and creative development
Build and manage a UGC content program
Support management of the PR agency
Build and manage a bench of creative talent and agency partners
Own creative budgets
Establish briefing, review, approval, asset management, and production workflows
Lead, coach, and develop the team, including hands-on mentoring of a photography/videography team member
Stay hands-on with concepting, writing, art direction, and editing
Support the partnership with Alex’s Lemonade Stand Foundation
Partner with the CMO on future brand partnerships

Requirements

What you’ll need

10+ years in brand, creative, or integrated marketing, including 5+ years leading creative teams and agency/freelance partners
Experience at an established, multi-unit consumer brand (restaurant, hospitality, food and beverage, retail, or CPG preferred)
Experience building a creative function from scratch in a lean or startup-like environment
Upscale, aspirational, and experiential brand experience strongly preferred
Genuine creative eye and talent for storytelling
Ability to art direct food/lifestyle shoots, steer high-production video shoots, sharpen headlines, and provide effective creative feedback
Examples and portfolio desired
Track record of scrappy, high-impact work on modest budgets
Active network of freelancers and smaller agencies
Experience with integrated campaigns across digital, social, video, email, mobile, and in-restaurant
Comfort being hands-on
Working knowledge of Adobe Creative Suite, Canva, InDesign, or similar tools
Experience or interest in leveraging AI tools for concept and creative development preferred
Strong organizational and project management skills
Collaborative leadership style and confidence to partner strategically with senior leaders
Strongly preferred: restaurant menu and print production experience; organic social experience; email/digital creative experience
Other pluses: PR agency management, brand partnerships, talent, or celebrity chef collaborations