Senior Manager, Customer Marketing

Fireworks AI

. Set the customer marketing strategy and determine priority programs .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing customer advocacy programs, with a strong focus on developing customer stories and engaging with senior executives. Proven ability to collaborate cross-functionally and adapt strategies in a dynamic environment.

Highest-signal resume keywords

B2B Marketing ExperienceCustomer Advocacy Program DevelopmentCustomer Story CreationExecutive Relationship ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AdvocacyCustomer Reference ProgramsCustomer StorytellingSales EnablementData AnalysisMarketing StrategyContent CreationStakeholder ManagementLegal Approval ProcessesEnterprise Sales Support

Soft Skills

Excellent Writing SkillsAdaptabilityInterpersonal SkillsLeadershipCommunication

Tools & Technologies

SalesforceHubSpotInfluitiveUserEvidenceSlapFiveChampion

Industry Keywords

SaaSCloud InfrastructureData PlatformsAIMLDeveloper ToolsCustomer SuccessExecutive AdvocacyCustomer Advisory BoardEnterprise Customers

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Set the customer marketing strategy and determine priority programs
Build and run a customer advocacy program for engineers, ML practitioners and executives
Recognize, develop and showcase customer champions through talks, posts, office hours and early access
Identify advocates through Sales, Developer Relations and product-usage signals
Build and manage a reference program matched by industry, company size and use case
Recruit executive advocates and arrange executive reference calls, site visits and reference dinners
Provide customer references for analyst evaluations and generate reviews on G2 and other peer sites
Create technical and business-oriented customer stories using measurable outcomes such as latency, throughput and cost per token
Build a customer-story library for websites, sales decks, account-based campaigns, launches and analyst briefings
Spotlight customers through company channels, joint announcements, co-branded content and webinars
Nominate customers for awards and speaking opportunities and help leaders build AI-industry profiles
Support customer champions in internal advocacy and expansion conversations with Sales and Customer Success
Connect customers through roundtables, user groups and customer-led sessions
Feature customers at company, partner and industry events and host executive dinners
Work cross-functionally with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events
Report to the Head of Global Strategic Events and use agencies or freelancers as appropriate

Requirements

What you’ll need

7+ years in B2B marketing
4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company
Built an advocacy program from scratch
Experience running advocacy and references for large, global enterprise customers with long sales cycles, multiple stakeholders, security reviews and procurement
Credibility with senior executives, including recruiting CIO or CTO advocates and maintaining those relationships
Experience obtaining customer-story approval through legal, PR and brand review
Comfort with technical buyers and translating ML engineering topics such as latency and fine-tuning into accurate, readable stories
Track record of customer proof supporting enterprise deal wins and expansions
Strong partnerships with Sales, Product Marketing and Customer Success
Excellent writing and editing skills
Ability to adapt plans in a fast-moving company
Experience in AI, ML infrastructure, data platforms or cloud infrastructure (nice to have)
Experience building or running a developer community, champions or MVP-style program (nice to have)
Experience launching and running a Customer Advisory Board (nice to have)
Experience supplying customer references for analyst evaluations (nice to have)
Hands-on experience with advocacy/reference platforms such as Influitive, UserEvidence, SlapFive or Champion and CRM tools such as Salesforce or HubSpot (nice to have)
Video production or podcast experience (nice to have)
Experience hiring and managing a small team (nice to have)

Benefits

Comp & perks

Early access
Product input
Visibility and recognition opportunities
Invitations to events, roundtables, user groups and customer-led sessions
Professional development through collaboration with world-class engineers and AI researchers
Opportunity to work with bleeding-edge AI infrastructure technology
Ownership and direct impact in a fast-growing company
Inclusive environment and equal employment opportunity