Manager, Customer Insights

First Citizens Bank

. Lead and execute qualitative and quantitative research across customer experience, brand, awareness, messaging, competitive positioning, and strategic business priorities .

Posted 11/5/2026full-timeRemote • United StatesSeniorLead💰 $108,477 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in qualitative and quantitative research methodologies, translating customer insights into actionable business strategies. Proven ability to influence stakeholders and present findings to senior leadership, driving customer-informed decision-making across various business functions.

Highest-signal resume keywords

Market Research ExpertiseCustomer Insights AnalysisQualitative Research SkillsQuantitative Research SkillsBusiness Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Qualitative ResearchQuantitative ResearchCustomer Experience AnalysisVoice of Customer AnalysisData AnalysisStrategic Business PrioritizationResearch MethodologiesPresentation SkillsStorytellingSynthesis

Soft Skills

Influencing StakeholdersAnalytical ThinkingComfort with AmbiguityPrioritizationIndependent Work

Certifications & Qualifications

Bachelor's DegreeHigh School Diploma or GED/Equivalent

Industry Keywords

Financial ServicesCustomer ExperienceMarket IntelligenceCompetitive PositioningBusiness Impact

About the role

Key responsibilities & impact

Lead and execute qualitative and quantitative research across customer experience, brand, awareness, messaging, competitive positioning, and strategic business priorities
Partner with stakeholders to define business questions, select appropriate methodologies, and translate needs into actionable research plans
Analyze customer/voice of the customer feedback, research studies, market intelligence, and business data to identify opportunities, risks, and emerging needs
Translate findings into clear business implications, recommendations, and prioritized actions
Create executive-ready presentations focused on the so what, business impact, and recommended next steps
Serve as a trusted thought partner across Marketing, Product, Customer Experience, Sales, Strategy, and business leadership teams
Champion customer-informed decision making and increase the adoption and impact of research across the organization

Requirements

What you’ll need

Bachelor's Degree and 8 years' experience OR High School Diploma or GED/Equivalent and 12 years' experience in Financial Services
8+ years of experience in market research, customer insights, Voice of Customer, customer experience, strategy, consulting, or related fields
Strong qualitative and quantitative research expertise
Demonstrated ability to influence stakeholders and decisions without direct authority
Strong business acumen and ability to connect customer insights to business outcomes
Exceptional analytical thinking, synthesis, storytelling, and presentation skills
Experience presenting findings and recommendations to senior leaders
Comfortable operating with ambiguity, prioritizing competing demands, and independently driving work forward

Benefits

Comp & perks

Competitive, thoughtfully designed, quality benefits program
Variable incentives, bonuses, benefits, and/or other awards may be included in total compensation for some roles