Product Marketing Manager – EMS

First Due

. Take First Due's portfolio of EMS products to market .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Product Marketing, including market segmentation, competitive intelligence, and go-to-market strategy for EMS products. Proven ability to analyze market dynamics and develop effective messaging and positioning to drive sales and customer engagement.

Highest-signal resume keywords

B2B Enterprise ExperienceProduct Marketing StrategyMarket SegmentationAnalytical SkillsPublic Safety Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyCompetitive IntelligenceLead GenerationCampaign MeasurementPricing StrategyProduct PositioningMarket AnalysisSales EnablementROI AssessmentSaaS Experience

Soft Skills

Exceptional Communication SkillsAdaptabilityCustomer Insight Gathering

Certifications & Qualifications

BA/BS Degree

Industry Keywords

EMS ProductsPublic SectorMarket DynamicsSales CycleField Enablement

About the role

Key responsibilities & impact

Take First Due's portfolio of EMS products to market
Build deep understanding of the industry, competitors, and market to guide product roadmap and go-to-market strategy in the EMS market
Work closely with customers to understand value propositions and product gaps, delivering insights to Product to inform the roadmap
Develop clear, differentiated, and monetizable messaging and positioning
Understand competitors and market dynamics
Arm and enable Sales with tools and content
Plan, implement, and measure campaigns, including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness
Partner with Sales, Marketing, Product, Revenue Operations, and Customer Success
Own EMS product marketing end-to-end, including market segmentation, personas, competitive intelligence, field enablement, pricing, packaging, and EMS go-to-market strategy

Requirements

What you’ll need

4+ years of relevant B2B enterprise or vertical SaaS experience
Experience entering new markets and scaling products in those markets
Proven analytical skills and ability to assess opportunities and make decisions on ROI/advantages of programs and investments
Exceptional verbal and written communication skills
Proven ability to write about technology and the tech landscape
Comfortable in a fast-paced and changing environment
BA/BS degree
All applicants must be authorized to work for any US employer in the United States
Must successfully pass a criminal background check
Public safety or public sector experience (preferred)

Benefits

Comp & perks

Bonus
Medical coverage
Dental coverage
Vision coverage
FSA/HSA
401(k)
Flexible PTO
Fully remote workplace
Technology stipend
Opportunities for advancement
Other benefits and perks
Reasonable accommodation during the interview process, if required