Regional Sales Director

First Due

. Recruit, onboard, and develop a team of Account Executives .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and B2G SaaS sales, with a strong focus on territory design, quota setting, and forecasting. Proven ability to lead and develop teams of Account Executives while managing complex sales cycles in the public sector.

Highest-signal resume keywords

B2B SaaS Sales ExperiencePublic Sector Technology ExperienceSalesforce ProficiencyTerritory Design ExpertiseMulti-Stakeholder Deal Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingPipeline ManagementValue-Based ProposalsExecutive PresentationsMEDDICC MethodologyPerformance FeedbackSales Process StandardizationData-Driven Decision MakingQuota SettingDeal Reviews

Soft Skills

Clear CommunicationTeam LeadershipCandid Feedback

Tools & Technologies

CRMSales Analytics ToolsSales Tooling

Industry Keywords

Fire and EMS SoftwarePublic Safety TechnologyRegulatory ChangesMarket TrendsCompetitive Strategy

About the role

Key responsibilities & impact

Recruit, onboard, and develop a team of Account Executives
Run rigorous one-on-ones and deal reviews
Elevate discovery, value articulation, competitive strategy, and executive selling
Build territory and vertical plans
Set monthly and quarterly targets
Forecast accurately
Manage pipeline health, coverage, and velocity from lead through close
Guide complex, multi-stakeholder sales cycles with Fire and EMS agencies
Institutionalize a standardized sales process from lead generation through implementation handoff
Improve win rates and shorten sales cycle times using data
Build senior relationships with chiefs, command staff, IT, procurement, and city leadership
Represent First Due at industry events and conferences
Partner with Marketing, Solutions Engineering, Product, Customer Success, and Professional Services
Track regulatory changes, competitor moves, and market trends
Refine positioning and pricing strategy
Drive growth for First Due’s end-to-end Fire and EMS software platform

Requirements

What you’ll need

7+ years of B2B and B2G SaaS sales experience
3+ years leading Account Executives
Public sector or public safety technology experience strongly preferred
Proven record exceeding new logo and expansion targets in complex, multi-stakeholder deals
Expertise in territory design, quota setting, and forecasting
Experience with discovery, MEDDICC or similar, value-based proposals, and executive presentations
Ability to provide clear, candid performance feedback
Proficiency with CRM, specifically Salesforce, pipeline analytics, and sales tooling
Disciplined operating cadence, including WBR/QBR
Ability to communicate the value of a unified Fire & EMS platform to business and technical audiences
Must reside in the Great Lakes / Ohio Valley area
Must be authorized to work for any US employer in the United States
Must successfully pass a criminal background check
No employment visa sponsorship or sponsorship transition available

Benefits

Comp & perks

Medical, dental, and vision coverage
FSA/HSA
401(k)
Flexible PTO
Fully remote workplace
Technology stipend
Opportunities for advancement
Competitive pay
Minimal travel expectations
Reasonable accommodation during the interview process and employment
Eligible incentive compensation through commission