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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading product design and research, with a strong focus on user experience and measurable outcomes. Proven ability to build and scale design functions, mentor teams, and integrate AI into design processes.
Highest-signal resume keywords
8+ Years In Design3+ Years Managing DesignersData-Driven DesignHands-On Experience Using AI In DesignBuilding Or Scaling A Design Function
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product DesignUser Experience DesignDesign StrategyDesign System DevelopmentResearch PracticeAnalyticsPrototypingAI-Powered ExperiencesDesign PrinciplesConcept Development
Soft Skills
Communication SkillsGrowth MindsetCoachingFeedback ProvisionTeam Leadership
Industry Keywords
Tech Product CompanyFishing ExperienceDesign GuildDesign StandardsCommunity Engagement
About the role
Key responsibilities & impact- Lead product design and research across Fishbrain
- Report to the Product Director
- Lead a team of three product designers, with potential future expansion
- Raise product design quality, creative ambition and attention to detail
- Shape product strategy with the Product Director and VP of Engineering
- Plan long term, staff teams and scope product problems
- Build and lead the design function, design guild, design system and research practice
- Spend up to 50% of time hands-on in design work
- Drive improvements in user experience and brand quality
- Define and evolve design principles aligned with product leadership and company objectives
- Tie design work to DAU, conversion, Day 1–30 retention, logged catches and community engagement
- Design for the holistic angler experience through continuous discovery and research
- Lead concept work and hands-on contributions
- Set and execute long-term design strategy
- Develop shared design standards, rituals and quality bar
- Shape the team through hiring and resourcing
- Coach designers, provide feedback and identify growth opportunities
- Advance AI use in design and shape AI-powered experiences such as personalization and Fishing Intelligence
Requirements
What you’ll need- High personal design capability, with a portfolio demonstrating craft, judgment and range
- 8+ years in design
- 3+ years managing designers, ideally as a design leader at a tech product company
- Player-coach style with hands-on design experience
- Track record of data-driven design
- Comfortable with analytics and experiments, tying design to measurable outcomes
- Experience building or scaling a design function, including research practice and a design system
- Hands-on experience using AI in design, from discovery work and prototyping to code
- Peer-level standing with product and engineering leaders
- Communication skills to align product and engineering leaders
- Growth mindset
- Applications must be submitted in English
- Fishing experience is a bonus, but not required
Benefits
Comp & perks- 30 days annual vacation
- Wellness bonus: 5000 SEK annual allowance for health and fitness
- Five paid Learning & Development days per year
- Technology of your choice: Mac or PC
- Complimentary annual flu vaccinations
- Fishing rods in the office
- Dog-friendly office
- Social activities including quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and more
- Breakfast every Wednesday
- Candy, soda, fruits and snacks
- Coffee and tea
- Gaming corner
- Ping pong
- Opportunity to contribute to company direction and impact millions of anglers
- Latest technology and innovation-focused work culture