Founding SDR Lead – AI-powered Lifestyle Coaching

Fitmate Coach

. Own outbound sales end-to-end while working closely with the founder .

Posted 9/18/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outbound sales processes, including building and managing sales pipelines, executing multi-channel outreach, and utilizing AI-driven tools for research and personalization. Proficient in CRM management and reporting, with a strong focus on metrics such as reply rates and meetings booked.

Highest-signal resume keywords

Outbound Sales ManagementCRM OwnershipAI-Driven ResearchCold-Calling ProficiencySales Pipeline Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Development Representative (SDR) ExperienceMulti-Channel OutreachPipeline Progression ManagementEmail Outreach InfrastructureDeliverability MonitoringAutomation BuildingMetrics AnalysisContent CreationCold-CallingManual Prospecting

Soft Skills

Relentless Follow-ThroughSelf-MotivationAdaptability

Tools & Technologies

CRM ToolsLinkedIn Automation ToolsZapierN8nClaudeInstantlySmartleadSMS ToolsWhatsAppEmail Warmup Tools

Industry Keywords

HealthBehavior ChangeHuman SupportHR SalesEmployee BenefitsHealth PlansHealthcareConference-Driven Pipelines

About the role

Key responsibilities & impact

Own outbound sales end-to-end while working closely with the founder
Build the outbound system and fill the sales pipeline
Write and run personalized multi-channel sequences across email, LinkedIn, and SMS
Cold-call leads
Book qualified meetings
Manage pipeline progression with planned next touchpoints and re-engagement of inactive conversations
Build a marketing plan to keep leads warm between conversations
Create newsletters, LinkedIn posts, and useful content
Own email outreach infrastructure and deliverability monitoring
Own LinkedIn automation and messaging workflows
Own CRM management and reporting
Use AI-driven research, personalization, and call preparation

Requirements

What you’ll need

2+ years of SDR experience at a startup
Experience building an SDR system from scratch rather than inheriting one
Strong knowledge of reply rate, positive-reply rate, meetings booked, and meetings held
Completely AI-native working style
Relentless follow-through on booked meetings and stalled deals
Comfortable cold-calling and performing manual prospecting work
Comfortable working without a manager, support staff, or established playbook
Motivation by the mission in health, behavior change, and human support
Bonus: experience selling into HR, employee benefits, health plans, or healthcare
Bonus: experience with conference-driven pipelines
Bonus: experience closing deals directly
Bonus: experience building automations with Zapier, n8n, or scripts
Familiarity with Instantly or Smartlead, secondary domains, warmup, SPF, DKIM, DMARC, and deliverability monitoring
Familiarity with LinkedIn automation tools such as HeyReach or Expandi
Familiarity with SMS and WhatsApp for event and opted-in follow-up
CRM ownership and trusted reporting
Experience using Claude and LLMs for research, personalization, and call preparation

Benefits

Comp & perks

Competitive base + uncapped commission
Fast-paced environment where things ship quickly
Opportunity to challenge ideas and contribute to product ideas
Impact-focused culture
Mission-driven work helping people change their lives