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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid search campaigns, particularly on Google Ads, while leveraging AI tools for enhanced performance and operational efficiency. Proficient in data analysis and visualization to provide actionable insights and drive strategic decision-making.
Highest-signal resume keywords
Paid Search Campaign ManagementAI Tools ProficiencyGoogle Ads Performance OwnershipData Analysis and VisualizationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPerformance MarketingCampaign OptimizationData-Driven ExecutionExcel ProficiencyGoogle Sheets ProficiencySQL FamiliarityTableauLookerPower BI
Soft Skills
Strong Communication SkillsProblem-Solving SkillsAdaptabilityProactive AttitudeOwnership
Tools & Technologies
Google AdsAI ToolsData Visualization Platforms
Industry Keywords
Digital Marketing TrendsCampaign Performance AnalysisBudget ManagementKPI MonitoringPerformance Modeling
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Create, scale, monitor, and optimize paid search campaigns across multiple channels, primarily Google Search
- Leverage AI tools and emerging technologies to improve workflows, operational efficiency, campaign analysis, and performance
- Explore and implement AI-driven methods to improve campaign performance and team productivity
- Stay current on paid search and digital marketing trends and integrate new tactics
- Evaluate campaign performance and provide actionable insights to stakeholders
- Develop and manage monthly budget plans to optimize ROI
- Coordinate with the external data and analytics team on measurement strategy, data access, and performance modeling
- Build and maintain dashboards to monitor team KPIs, identify performance patterns, and track progress toward goals
- Collaborate cross-functionally on paid search strategy and results-driven campaigns
Requirements
What you’ll need- 1+ years of hands-on experience in paid search or performance marketing
- Experience in data-driven campaign execution and optimization
- High level of AI fluency, including automation and AI tools
- Experience managing Google Ads campaigns with clear performance ownership
- Proficiency in Excel and Google Sheets
- Familiarity with SQL is a plus
- Experience with Tableau, Looker, Power BI, or similar data visualization platforms is a plus
- Ability to conduct ad hoc and in-depth analyses, identify trends and performance gaps, and make projections
- Strong communication skills and ability to present data clearly
- Strong problem-solving skills and ability to adapt in a fast-paced environment
- Independent, self-driven, proactive, and able to take ownership
- Ability to collaborate effectively with cross-functional teams
- Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field
Benefits
Comp & perks- Hybrid work model combining remote and on-site work
- Equal opportunity employment
- Workplace accommodations for individuals with disabilities or a special need
