Director of Performance Marketing

Flex

. Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out .

Posted 10/26/2026full-timeRemote • United StatesLead💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and digital channel execution, with a strong focus on paid acquisition, SEO, and data-driven growth strategies. Proven ability to lead teams, optimize marketing tech stacks, and enhance customer acquisition and conversion metrics.

Highest-signal resume keywords

Paid Acquisition ManagementSEO ExpertiseData-Driven MarketingTeam LeadershipGrowth KPI Definition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDigital Channel ExecutionWebsite OptimizationTechnical SEODemand GenerationAttribution ManagementConversion OptimizationCampaign PlanningContent CreationData Analysis

Soft Skills

Collaborative ApproachClear WritingStorytellingStrong ValuesBias Toward Action

Tools & Technologies

Marketing Tech StackAnalytics ToolsSEO ToolsPaid Media PlatformsEmail Marketing Tools

Industry Keywords

FintechB2B SaaSCustomer AcquisitionLifecycle TriggersIntent-Based Targeting

About the role

Key responsibilities & impact

Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out
Own paid acquisition across search, display, paid social and retargeting
Improve CAC, payback period and channel ROI through continuous testing and data-driven iteration
Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning
Manage SEO/GEO and paid media agency partners to clear goals and timelines
Own the marketing tech stack, attribution and data flow end to end
Own top-of-funnel acquisition for Flex's self-serve motion
Partner with Product on activation experiments, onboarding flows and conversion optimization
Define and report growth KPIs across acquisition, activation and revenue
Improve Flex.one's discoverability, performance and conversion
Grow organic acquisition through technical SEO, structured content and site optimization
Build visibility across ChatGPT, Perplexity and Gemini through GEO
Bring product launches to market with the brand team
Create high-performing content across website, campaigns, organic, paid, email and referral channels
Collaborate with Brand, Legal and Compliance to ensure accurate claims and required disclosures

Requirements

What you’ll need

8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS
Experience managing people or agency teams, with a track record of building strong ones
Experience at a company scaling
Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation
Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers
Strong instincts grounded in research, data and customer insight
Clear, compelling writing and storytelling
Technical fluency with modern marketing and analytics tools
A collaborative, human-first approach, with strong values and a bias toward action

Benefits

Comp & perks

Equity compensation
Medical insurance
Dental insurance
Vision insurance
Paid time off
401(k) plan
High-trust, high-ownership environment
Direct access to leadership, customers, and investors
Meaningful equity if you help build something big