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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations, content creation, and strategic communications, with a strong focus on media relations and audience engagement. Proficient in managing multiple projects while adhering to deadlines and maintaining high editorial standards.
Highest-signal resume keywords
Public Relations ExperienceStrategic Writing SkillsMedia Relations PrinciplesContent Management SystemsAP Style Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationNews WritingFeature WritingEditorial PlanningDigital StorytellingContent StrategyAudience EngagementCrisis CommunicationsPerformance Metrics MonitoringProject Management
Soft Skills
Excellent Communication SkillsAttention to DetailOrganizational SkillsCollaborationSound Judgment
Tools & Technologies
Content Management SystemsDigital Publishing PlatformsMedia Monitoring ToolsAnalytics ReportingMicrosoft Office
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Public RelationsBachelor’s Degree in AdvertisingBachelor’s Degree in CommunicationsAccreditation in Public Relations (APR)
Industry Keywords
Public RelationsContent MarketingMedia RelationsEducational InnovationStakeholder EngagementCrisis Communications TeamFast-Paced EnvironmentEditorial GuidelinesBrand StandardsRecognition Programs
About the role
Key responsibilities & impact- Develop and execute content and public relations initiatives for Florida Virtual School (FLVS) and FlexPoint
- Research, write, edit, and publish news releases, feature stories, articles, award submissions, talking points, and strategic communications materials
- Identify and develop stories highlighting student achievement, teacher excellence, organizational impact, educational innovation, school programs, and educational outcomes
- Support media relations through outreach, interview coordination, news release development, coverage monitoring, media reporting, briefing materials, talking points, Q&As, and spokesperson resources
- Collaborate with leaders, educators, students, families, subject matter experts, and department stakeholders to gather information and develop content
- Create content for news articles, blog posts, thought leadership pieces, infographics, video scripts, executive communications, and other channels
- Coordinate with Communications, Marketing, Social Media, and Digital teams to maximize content reach and engagement
- Monitor education, workforce, and industry trends for communications opportunities
- Coordinate editorial planning, maintain content calendars, and support content prioritization
- Publish and maintain content across websites, blogs, and newsroom channels
- Ensure content follows organizational messaging, brand standards, editorial guidelines, AP Style, and communications best practices
- Monitor content and media performance metrics and recommend improvements
- Support strategic communications planning, issues management, crisis communications, and emergency response
- Assist with awards, recognition programs, and reputation-building initiatives
- Provide backup support for FlexPoint content, thought leadership, media relations, and public relations
- Represent the organization at events to gather content, conduct interviews, support media opportunities, and identify story opportunities
- Serve on the Crisis Communications Team and respond outside normal business hours when necessary
- Meet deadlines, coordinate resources and meetings, and achieve established performance goals
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Public Relations, Advertising, or Communications; or equivalent combination of education and relevant experience
- Three years of professional experience in public relations, journalism, communications, content marketing, media relations, or a related field
- Experience writing for multiple audiences and communication channels
- Strong news, feature, and strategic writing skills
- Knowledge of media relations principles and public relations best practices
- Ability to interview diverse stakeholders and transform complex information into clear, compelling stories
- Strong knowledge of AP Style and professional editorial standards
- Excellent verbal, written, and interpersonal communication skills
- Ability to manage multiple projects, competing priorities, and deadlines in a fast-paced environment
- Strong attention to detail and commitment to quality
- Excellent organizational, planning, and time-management skills
- Ability to work collaboratively with internal stakeholders, executives, educators, students, and external partners
- Ability to exercise sound judgment and maintain professionalism when handling sensitive or confidential information
- Ability to work independently, take initiative, and identify story opportunities
- Familiarity with content management systems, digital publishing platforms, media monitoring tools, and analytics reporting
- Understanding of content strategy, digital storytelling, and audience engagement principles
- Proficiency in Microsoft Office and related workplace technology tools
- Ability to work occasional evenings or weekends
- Occasional travel throughout Florida, potentially including overnight stays
- Accreditation in Public Relations (APR) preferred
Benefits
Comp & perks- Competitive salaries
- Well-rounded benefits package
- Generous paid time off, including 25 holidays, vacation, and sick leave
- Professional development opportunities
- Occasional travel throughout Florida, with assigned travel expenses/requirements implied by the role
- Reasonable accommodations in accordance with existing ADA requirements