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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in link-building strategies and SEO optimization, utilizing tools like Ahrefs and AI workflows with Claude and ChatGPT to enhance backlink efficiency and visibility. Strong communication skills are essential for pitching content and collaborating with marketing teams to drive inbound leads.
Highest-signal resume keywords
Link-Building StrategiesSEO Tools (Ahrefs)AI Workflows for SEOB-to-B Marketing ExperienceExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Link-BuildingSEO OptimizationContent WritingBacklink AnalysisMarketing Strategy
Soft Skills
CollaborationMotivationSelf-AwarenessAdaptabilityTeam Support
Tools & Technologies
AhrefsClaudeChatGPTSEO Software
Industry Keywords
B-to-B MarketingSoftware as a Service (SaaS)Human Resource BlogsBranded ContentAnswer Engine Optimization (AEO)
About the role
Key responsibilities & impact- Own link-building strategies for target keywords
- Pitch and place stories to secure high-quality backlinks
- Use Claude and ChatGPT to search and pitch placement targets
- Negotiate sponsored content buys on human resource-related blogs, software blogs, and niche industry sites
- Work closely with the marketing team to develop branded content suitable for backlink pitches
- Assist with FAQs for AEO (Answer Engine Optimization) for AI search visibility
- Develop AI workflows with human-in-the-loop controls to increase backlink efficiency
- Write articles that include backlinks, often by repurposing and revising existing marketing content
- Assist with monthly SEO reporting by analyzing backlinks using ranking metrics for target keywords
- Reach out to websites to repair lost and broken backlinks
- Brainstorm new marketing and SEO ideas directly with the VP of Marketing
- Increase inbound leads for the sales team primarily through strong SEO
Requirements
What you’ll need- College degree in Communications, Marketing, Business Management or equivalent
- 3-5 years of experience in a relevant B-to-B marketing position
- Experience in marketing technology or Software as a Service (SaaS) helps
- Experience with SEO tools like Ahrefs or other SEO software
- Experience with AI workflows for SEO (Claude and ChatGPT) preferred
- Excellent communication skills, both written and verbal
- Ability to write clear, concise, and quick; deliverables are typically turned around within 48-72 hours
- Self-aware, motivated, and coachable, with the ability to collaborate with all team members
- Ability to laugh, have fun, and support team members
Benefits
Comp & perks- Work from home with flexible hours
- 4 weeks of paid vacation annually
- Comprehensive health benefits package for you and your family
- Team events and opportunities to connect with colleagues
- Opportunity to work with cutting-edge technologies
- Competitive base salary