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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing teams and driving brand-led growth through innovative strategies, including inbound marketing, paid media, and community engagement. Proficient in managing budgets and performance metrics while fostering collaboration across departments.
Highest-signal resume keywords
Brand-Led Growth EnginePaid Media ManagementWebsite Conversion OptimizationCRO and Attribution LiteracyTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Inbound MarketingSEODigital MarketingContent StrategyPerformance MetricsCommunity DevelopmentVideo MarketingBudget ManagementFunnel OptimizationAttribution Tracking
Soft Skills
Creative VelocityLeadershipCollaborationCommunicationTeam Development
Tools & Technologies
CRM SystemsAnalytics ToolsEmail Marketing PlatformsPaid Media PlatformsContent Management Systems
Industry Keywords
Growth MarketingCustomer AdvocacyPerformance CriteriaOperating CadenceInternational GTM
About the role
Key responsibilities & impact- Lead Flip’s entire Marketing team and take its brand and growth engine into the next phase
- Lead 10+ people across events, digital, content, and design
- Turn inbound into a rapidly growing source of new business
- Build a distinctive, human, employee- and customer-led brand across social, video, website, and events
- Develop community and advocacy as measurable growth channels
- Scale website conversion, paid media, SEO, GEO, and email nurture with the Digital team
- Run weekly funnel reviews focused on SAO and cost per SAO
- Lead three Heads and several senior individual contributors
- Own hiring and team development
- Establish and maintain two-week sprint and weekly performance rhythms
- Represent Marketing on the leadership team and to investors
- Shape the marketing plan with company leadership
- Partner with Sales, BDR, and RevOps on pipeline quality, SAO gate discipline, attribution governance, and CRM hygiene
- Lead marketing for the US expansion with the international GTM lead
- Prepare the funnel for future product-led elements
- Own brand and growth with seven-figure budget responsibility
Requirements
What you’ll need- Experience building a brand-led growth engine with demonstrable inbound, organic, or direct-demand growth
- Creative velocity in employee-, founder-, or customer-led video, community, advocacy, and weekly testing
- End-to-end ownership of paid media and website conversion
- CAC and cost-per-outcome thinking
- CRO, tracking, and attribution literacy
- Experience managing agencies against clear performance criteria
- At least 3 years leading a marketing or growth function with budget ownership
- Experience managing managers and establishing an operating cadence
- English C1 or above
- German B2 or above; C1 a plus
- AI-native ways of working across content, design, and analysis
- Willingness to travel to the Stuttgart headquarters 10–30%
- Legally authorized to work in the European Union or the United Kingdom without visa sponsorship
Benefits
Comp & perks- Remote-first work with flexibility to work from home
- Access to frontier AI tools
- E-Gym-Wellpass membership costs covered
- Job bike leasing
- Company-wide gatherings twice a year
- Regular team events and culture days
- Ability to work abroad in the European Union
