Media Manager, Programmatic, Social Media

Flutter International

. Shape the omnichannel media strategy, defining budget allocation and channel mix across Digital, Programmatic, Paid Social, and Traditional Media to maximize ROI and brand awareness .

Posted 9/18/2026full-timeMilan • ItalyMid-LevelSenior💰 €53,300 - €69,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel media strategy, programmatic buying, and social media management, with a strong analytical mindset for data-driven decision-making. Proficient in managing high-budget campaigns and collaborating cross-functionally to optimize performance and achieve business objectives.

Highest-signal resume keywords

Media PlanningProgrammatic BuyingSocial Media ManagementData AnalyticsFluency in Italian and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel Media StrategyProgrammatic LandscapeAudience TargetingKPI SetupPerformance DashboardsData AnalysisAttribution ModelsBudget AllocationCampaign OptimizationContent Strategy

Soft Skills

Strategic ThinkingCommunication SkillsProblem-Solving AgilityInfluencing SkillsCollaboration

Tools & Technologies

Google Marketing PlatformMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerDSPsDMPsGoogle Analytics

Industry Keywords

Digital MediaPaid SocialProgrammatic AdvertisingCommunity ManagementAgency Management

About the role

Key responsibilities & impact

Shape the omnichannel media strategy, defining budget allocation and channel mix across Digital, Programmatic, Paid Social, and Traditional Media to maximize ROI and brand awareness
Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms
Own the Programmatic and performance ecosystem, overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency
Drive cross-functional collaboration with Creative, Brand, Data, and E-commerce teams
Manage agency relationships across media, creative, and technology agencies, ensuring execution and deliverables meet deadlines
Set up KPIs, build performance dashboards, and translate analytics into actionable insights for senior leadership
Track media investments, negotiate agency fees, and ensure alignment with financial guidelines

Requirements

What you’ll need

Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house
Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch
Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager)
Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations
Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders
Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment
Fluency in Italian and English (both written and verbal)
Educational background: Degree in Marketing, Data Analytics, Communication, or related fields

Benefits

Comp & perks

Meal allowance
Supplemental Health Insurance
Inclusive work culture and access to Diversity & Inclusion initiatives
Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists
Learning & Development: training platforms, workshops, conferences, and FlexiLearning program (4 hours per month dedicated to learning)
Parental Leave Packages offering additional financial and practical support
Volunteering during working hours
Additional reward elements (benefits and/or incentives) may apply depending on the role and location