Head of Marketing – Growth, Market Expansion

Flytrex

. Own customer acquisition, engagement, retention, and order growth across existing and new markets .

Posted 11/3/2026full-timeRemote • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing hyperlocal marketing strategies, managing marketing teams, and driving customer acquisition and retention across diverse markets. Proven ability to analyze performance metrics and lead integrated campaigns while fostering local partnerships and brand positioning.

Highest-signal resume keywords

Hyperlocal Demand GenerationB2C And B2B MarketingMarketing Budget ManagementBrand Positioning And Creative DirectionTeam Leadership And Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer AcquisitionCampaign ExecutionPerformance ReportingData AnalysisMarketing Strategy DevelopmentLocal PartnershipsGrassroots MarketingKPI ManagementConsumer MessagingMulti-Channel Marketing

Soft Skills

Organizational SkillsAttention To DetailProblem-Solving AbilityEntrepreneurial AttitudeCollaboration

Tools & Technologies

Attribution ToolsLifecycle Marketing ToolsDigital Marketing PlatformsEmail Marketing SoftwareSocial Media Advertising

Industry Keywords

Food EcosystemRestaurant MarketingHigh-Growth StartupsMulti-Location BusinessesMarket Launches

About the role

Key responsibilities & impact

Own customer acquisition, engagement, retention, and order growth across existing and new markets
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories
Build repeatable marketing playbooks while adapting to each community
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives
Lead B2C and B2B marketing, driving consumer demand while supporting restaurant acquisition and merchant engagement
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities
Test new channels and tactics to identify measurable business results
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets
Lead Flytrex's brand positioning, messaging, and creative direction
Manage, mentor, and develop the marketing team while remaining involved in execution
Establish processes, priorities, and accountability to support rapid, efficient growth
Work closely with operations and business development to drive measurable results

Requirements

What you’ll need

5+ years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories
Deep understanding of hyperlocal demand generation, with hands-on experience executing campaigns in geographically distributed markets
Strong background in both B2C and B2B marketing across online and offline channels
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition
Strong analytical skills, with experience owning marketing budgets, measuring performance, and translating data into actionable decisions
Excellent understanding of branding, design, creative direction, and effective consumer messaging
Exceptional organizational skills, meticulous attention to detail, and ability to manage multiple priorities
Proven track record of strategic leadership and hands-on execution in fast-moving, resource-constrained environments
Relentless, entrepreneurial, results-driven attitude with strong ownership and problem-solving ability
Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration
Experience in the food or restaurant ecosystem, high-growth startups, marketplaces, or multi-location consumer businesses is nice to have
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is nice to have

Benefits

Comp & perks

Remote work arrangement
Travel opportunities to support market launches, local execution, partnerships, and team collaboration