Head of Marketing – Growth, Market Expansion

Flytrex

. Own customer acquisition, engagement, retention, and order growth across existing and new markets .

Posted 11/3/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing hyperlocal marketing strategies, managing marketing teams, and driving customer acquisition and engagement across diverse markets. Proven ability to analyze performance metrics and lead brand positioning while fostering local partnerships and innovative growth initiatives.

Highest-signal resume keywords

5+ Years Marketing ExperienceB2C And B2B MarketingHyperlocal Demand GenerationMarketing Budget ManagementStrategic Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer AcquisitionEngagement StrategiesIntegrated Campaign PlanningPerformance ReportingData AnalysisBrand PositioningCreative DirectionMarketing PlaybooksGrassroots InitiativesLocal Partnerships

Soft Skills

Organizational SkillsAttention To DetailProblem-Solving AbilityEntrepreneurial AttitudeMentoring And Development

Tools & Technologies

Attribution ToolsLifecycle MarketingDigital Marketing ChannelsSocial Media PlatformsEmail Marketing

Industry Keywords

Food EcosystemRestaurant MarketingHigh-Growth StartupsMulti-Location BusinessesMarketplaces

About the role

Key responsibilities & impact

Own customer acquisition, engagement, retention, and order growth across existing and new markets
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories
Build repeatable marketing playbooks adapted to each community
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives
Lead B2C and B2B marketing to drive consumer demand, restaurant acquisition, and merchant engagement
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities
Test channels and tactics to identify measurable business results
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets
Lead brand positioning, messaging, and creative direction across all touchpoints
Manage, mentor, and develop the marketing team while remaining involved in execution
Establish processes, priorities, and accountability to support rapid, efficient growth

Requirements

What you’ll need

5+ years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories
Deep understanding of hyperlocal demand generation, with hands-on experience executing campaigns in geographically distributed markets
Strong background in both B2C and B2B marketing across online and offline channels
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition
Strong analytical skills, with experience owning marketing budgets, measuring performance, and translating data into actionable decisions
Excellent understanding of branding, design, creative direction, and effective consumer messaging
Exceptional organizational skills, meticulous attention to detail, and ability to manage multiple priorities
Proven track record of strategic leadership and hands-on execution in fast-moving, resource-constrained environments
Relentless, entrepreneurial, results-driven attitude with strong ownership and problem-solving ability
Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration
Experience in the food or restaurant ecosystem, high-growth startups, marketplaces, or multi-location consumer businesses is nice to have
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is nice to have

Benefits

Comp & perks

Remote work arrangement
Opportunity to lead and grow a marketing team
Travel opportunities to support market launches, local execution, partnerships, and team collaboration