Head of Marketing – Growth & Market Expansion

Flytrex

. Own customer acquisition, engagement, retention, and order growth across existing and new markets .

Posted 11/3/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing hyperlocal marketing strategies, managing marketing teams, and driving customer acquisition and engagement across diverse markets. Proven ability to analyze performance metrics and adapt campaigns for optimal results in fast-paced environments.

Highest-signal resume keywords

B2C MarketingB2B MarketingHyperlocal Demand GenerationMarketing AnalyticsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionCampaign ExecutionPerformance ReportingBrand PositioningCreative DirectionMarketing Strategy DevelopmentBudget ManagementData AnalysisGrassroots MarketingLocal Partnerships

Soft Skills

Organizational SkillsAttention to DetailProblem-SolvingAdaptabilityEntrepreneurial Attitude

Tools & Technologies

Attribution ToolsLifecycle Marketing ToolsDigital Marketing PlatformsEmail Marketing SoftwareSocial Media Advertising

Industry Keywords

Food Delivery PlatformsRestaurant TechnologyQSRsMulti-Location Consumer BusinessesHigh-Growth Startups

About the role

Key responsibilities & impact

Own customer acquisition, engagement, retention, and order growth across existing and new markets
Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories
Build repeatable marketing playbooks while adapting them to each community
Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives
Lead B2C and B2B marketing to drive consumer demand, restaurant acquisition, and merchant engagement
Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities
Test new channels and tactics to identify measurable business results
Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets
Lead brand positioning, messaging, and creative direction across all touchpoints
Manage, mentor, and develop the marketing team while remaining actively involved in execution
Establish processes, priorities, and accountability to support rapid, efficient growth
Work closely with operations and business development to drive measurable results

Requirements

What you’ll need

5+ years of marketing experience
Significant leadership responsibility and proven experience managing and developing marketing teams
Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories
Deep understanding of hyperlocal demand generation
Hands-on experience executing campaigns in geographically distributed markets
Strong background in both B2C and B2B marketing across online and offline channels
Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition
Strong analytical skills, including owning marketing budgets, measuring performance, and translating data into actionable decisions
Excellent understanding of branding, design, creative direction, and effective consumer messaging
Exceptional organizational skills and meticulous attention to detail
Ability to manage multiple priorities without losing momentum
Proven track record of strategic leadership and hands-on execution in fast-moving, resource-constrained environments
Relentless, entrepreneurial, results-driven attitude with ownership, adaptability, and problem-solving ability
Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration
Experience in the food or restaurant ecosystem, QSRs, food delivery platforms, restaurant technology, or POS companies is nice to have
Experience in high-growth startups, marketplaces, or multi-location consumer businesses is nice to have
Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools is nice to have

Benefits

Comp & perks

Remote work arrangement
Full-time employment
Opportunity to lead a growing marketing team
Opportunity to work on autonomous drone food delivery and new market launches
Travel opportunities to support market launches, local execution, partnerships, and team collaboration