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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing hyperlocal marketing strategies, managing marketing teams, and driving customer acquisition and engagement across diverse markets. Proven ability to analyze performance metrics and translate data into actionable marketing decisions.
Highest-signal resume keywords
B2C MarketingB2B MarketingHyperlocal Demand GenerationMarketing Budget ManagementBrand Positioning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionEngagement StrategiesIntegrated Campaign PlanningPerformance ReportingData Analysis
Soft Skills
LeadershipOrganizational SkillsAttention to DetailProblem-SolvingEntrepreneurial Attitude
Tools & Technologies
Attribution ToolsMarketing AutomationDigital Marketing PlatformsEmail Marketing SoftwareSocial Media Advertising
Industry Keywords
Food Delivery PlatformsRestaurant TechnologyQSRsMulti-Location Consumer BusinessesGrassroots Customer Acquisition
About the role
Key responsibilities & impact- Own customer acquisition, engagement, retention, and order growth across existing and new markets
- Develop and execute scalable, hyperlocal marketing strategies to launch and grow new territories
- Build repeatable marketing playbooks while adapting to each community
- Plan and execute integrated campaigns across paid digital, social, email, push notifications, direct mail, door hangers, local events, and grassroots initiatives
- Lead B2C and B2B marketing, driving consumer demand while supporting restaurant acquisition and merchant engagement
- Develop local partnerships, co-marketing initiatives, and unconventional growth opportunities
- Test channels and tactics to identify measurable business results
- Own marketing KPIs, budgets, attribution, and performance reporting across channels and geographic markets
- Lead Flytrex's brand positioning, messaging, and creative direction
- Manage, mentor, and develop the marketing team while remaining involved in execution
- Establish processes, priorities, and accountability to support rapid, efficient growth
- Collaborate closely with operations and business development
Requirements
What you’ll need- 5+ years of marketing experience, including significant leadership responsibility and proven experience managing and developing marketing teams
- Demonstrated success scaling consumer-facing businesses across multiple geographic markets, including launching new territories
- Deep understanding of hyperlocal demand generation, with hands-on experience executing campaigns in geographically distributed markets
- Strong background in both B2C and B2B marketing across online and offline channels
- Proven experience with physical marketing initiatives, local partnerships, and grassroots customer acquisition
- Strong analytical skills, with experience owning marketing budgets, measuring performance, and translating data into actionable decisions
- Excellent understanding of branding, design, creative direction, and effective consumer messaging
- Exceptional organizational skills, meticulous attention to detail, and ability to manage multiple priorities without losing momentum
- Proven track record of strategic leadership and hands-on execution in fast-moving, resource-constrained environments
- Relentless, entrepreneurial, results-driven attitude with ownership, initiative, and problem-solving ability
- Willingness and ability to travel 20–50% to support market launches, local execution, partnerships, and team collaboration
- Experience in the food or restaurant ecosystem, including QSRs, food delivery platforms, restaurant technology, or POS companies (nice to have)
- Experience in high-growth startups, marketplaces, or multi-location consumer businesses (nice to have)
- Familiarity with mobile app acquisition, lifecycle marketing, and attribution tools (nice to have)
Benefits
Comp & perks- Remote work
- Full-time employment
- Travel opportunities supporting market launches, local execution, partnerships, and team collaboration