Demand Generation Specialist

Follett Software

. Develop, implement, and measure integrated marketing campaigns that drive revenue growth .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing integrated marketing campaigns that drive revenue growth, utilizing AI tools and CRM systems for optimization and performance measurement. Strong ability to collaborate with cross-functional teams and maintain consistent brand messaging across multiple channels.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentB2B SaaS Marketing ExperienceAI Tools and Automation ProficiencyCRM System Management (Salesforce)Data Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MarketingDemand GenerationDigital MarketingPerformance MeasurementAudience SegmentationContent DevelopmentOptimization StrategiesKPI ReportingMicrosoft Office ProficiencyExcel Data Management

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention to Detail

Tools & Technologies

AI ToolsSalesforce CRMMicrosoft OfficeExcel

Industry Keywords

B2B MarketingCampaign ProductionMarket TrendsRevenue GrowthEdTech Experience

About the role

Key responsibilities & impact

Develop, implement, and measure integrated marketing campaigns that drive revenue growth
Partner with marketing leaders and cross-functional stakeholders to translate business needs into campaign briefs, audience priorities, messaging, offers, and activation plans
Use approved AI tools and agentic workflows for campaign planning, content development, reporting, optimization, and operational efficiency
Coordinate campaign production across existing and emerging marketing channels while maintaining visibility into timelines, dependencies, deliverables, and handoffs
Ensure consistent brand messaging and positioning across marketing channels and touchpoints
Monitor full-funnel marketing performance and identify insights and optimization opportunities
Prepare reports and presentations for senior management covering performance indicators, revenue performance, market trends, and growth opportunities
Maintain campaign documentation, calendars, status updates, and KPI reporting
Develop optimization strategies for audiences, messaging, content, segmentation, offers, and other campaign tactics
Collaborate with Marketing, Sales, and go-to-market partners on lead follow-up, feedback loops, and acquisition priorities
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field
3–5 years of experience in demand generation, campaign marketing, digital marketing, or a related B2B marketing role
B2B SaaS experience required; EdTech experience is a plus
Demonstrated ability to learn and apply AI tools, automation, and agentic workflows in marketing
Experience managing and marketing campaigns across multiple channels, including success measurement
Experience working in a CRM system such as Salesforce, including campaigns, opportunities, and related data analysis and reporting
Strong written and verbal communication skills, with attention to detail and accuracy
Proficiency in Microsoft Office products
Practical experience with Excel, including data sorting, filtering, cleanup, basic formulas, and pivot tables, preferred
Currently located in the United States and able to work without sponsorship
Suitable space providing a private and quiet workplace
Ability to work adjusted schedules as needed
Ability to perform prolonged sitting, sustained visual focus, and frequent keyboard and mouse use
Ability to occasionally bend, twist, reach, and lift or carry items weighing up to 10 pounds

Benefits

Comp & perks

Remote work arrangement
Private and quiet home workplace
Minimal travel requirements (less than 10%)
Reasonable accommodations may be made for individuals with disabilities