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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations and communications, with a strong ability to craft compelling narratives from data and manage relationships with media outlets. Proficient in bilingual communication and collaboration with marketing and sales teams to enhance brand visibility and support business objectives.
Highest-signal resume keywords
Public Relations StrategyBilingual CommunicationMedia RelationsData-Driven StorytellingAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Public RelationsContent DevelopmentPerformance MeasurementMedia TrainingData Analysis
Soft Skills
Excellent CommunicationCollaborationCuriosityInitiativeAdaptability
Industry Keywords
B2CB2BStakeholder EngagementMedia NetworkThought Leadership
About the role
Key responsibilities & impact- Own all public relations and communications activities, from strategy and planning through execution and performance measurement
- Plan and execute consumer-facing (B2C), grocery and merchant partner (B2B), and thought-leadership public relations initiatives
- Develop and manage a content and storytelling calendar aligned with business priorities, launches, and key moments throughout the year
- Combine traditional public relations with digital amplification where relevant
- Turn FoodHero’s data and impact into relevant, newsworthy stories for the media
- Build and maintain relationships with key French- and English-language media outlets
- Lead the external resource network and manage the local public relations agency
- Lead the spokesperson matrix and media training programs
- Serve as a FoodHero spokesperson in interviews, panels, and at events
- Collaborate with the Marketing and Sales teams to amplify stories across FoodHero’s channels and support new merchant acquisition
- Support partner presentations through public relations initiatives
- Track and communicate public relations performance and use data to refine the approach
Requirements
What you’ll need- 5–7 years of experience in public relations and communications, in an agency, corporate, or combined setting
- Professional fluency in French and English, both spoken and written
- Excellent communication skills and the ability to adapt messaging for consumers, business partners, and journalists
- Ability to turn data, impact, or an everyday moment into a story people want to discover and share
- Passion for the rapidly evolving media landscape
- Experience as a spokesperson or in media training is an asset
- A media network in Quebec or elsewhere in Canada is an asset
- Ability to use numbers and data to identify angles, measure results, and make decisions
- Understanding of how to establish and develop key relationships with a wide range of stakeholders
- Hands-on experience managing agencies, including establishing and developing agency partnerships
- Curiosity, a willingness to learn, and a constant desire to improve things
- Ability to take initiative, move quickly, and deliver results independently
- Strong collaborative mindset and comfort working with Marketing and Sales teams
Benefits
Comp & perks- 3 weeks of vacation
- 10 paid statutory holidays
- Health Spending Account
- $250 in FoodHero credits
- Hybrid work environment
- Opportunity to take on responsibility, make a meaningful impact, and grow with the company