Brand Events & Engagement Manager

Ford Motor Company

. Lead end-to-end planning and execution of the Ford Racing Season Launch event .

Posted 10/14/2026full-timeAllen Park • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing and brand activation, with a strong focus on managing large-scale events and engaging dealer networks. Proven ability to lead cross-functional teams and manage budgets effectively while ensuring alignment with brand standards.

Highest-signal resume keywords

Event MarketingBrand ActivationStakeholder ManagementBudget ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningExperiential MarketingProgram DevelopmentStrategic PlanningOn-Site Execution

Soft Skills

Communication SkillsFlexibilityCollaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Dealer EngagementEvent Ambassador ProgramsAgency ManagementCross-Functional CollaborationInternal Communications

About the role

Key responsibilities & impact

Lead end-to-end planning and execution of the Ford Racing Season Launch event
Drive high-level strategy and on-the-ground involvement for major experiential and lifestyle events, including Fanatics Fest, the FAT ice race, and Raptor Rally
Ensure event touchpoints reflect Ford Racing's brand and performance edge
Build and manage dealer engagement programs that drive local and national dealer participation
Develop dealer toolkits, incentives, and co-marketing opportunities
Design and run employee engagement initiatives, including company-wide race watch parties, event ambassador programs, and internal communications
Collaborate directly with the Ford Communications Team
Lead, develop, and support a direct report at GSR level
Manage budgets, agency partners, and cross-functional stakeholders across Marketing, Communications, Dealer Relations, Product, and Design
Deliver flawless events on time and on budget

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of experience in event marketing, brand activation, or experiential marketing, including direct ownership of large-scale, high-visibility events
Excellent stakeholder management and communication skills, with experience presenting to senior leadership
Proven ability to manage multiple complex events and workstreams simultaneously, from strategic planning through flawless on-site execution
Experience building programs that engage dealer networks and/or internal employee populations, driving participation and advocacy at scale
Prior experience managing people and/or leading cross-functional project teams
Strong budget management skills and experience overseeing agency and vendor partners
Flexibility for frequent travel, including weekend and evening work tied to event schedules
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off
Option to purchase additional vacation time