Commercial Website Specialist

Ford Motor Company

. Own on-site execution of go-to-market campaigns and sales events .

Posted 10/13/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $74,300 - $166,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital merchandising, campaign execution, and customer journey mapping within complex enterprise environments. Proficient in utilizing Adobe Experience Cloud and Salesforce to optimize digital touchpoints and enhance customer experiences.

Highest-signal resume keywords

Digital MerchandisingAdobe Experience CloudSalesforce IntegrationA/B Testing ProgramsCustomer Journey Mapping

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Web ExperienceECommerceAdobe Experience ManagerAdobe TargetAdobe AnalyticsAudience ManagerData AnalysisSite OptimizationConversion Rate OptimizationAgile/Scrum

Soft Skills

Cross-Functional CollaborationInfluencing StakeholdersCommunication

Tools & Technologies

Adobe SuiteSalesforceVehicle Configuration Tools

Industry Keywords

AutomotiveCommercial/FleetB2B SaaSB2B eCommerceCommercial Vehicle Configuration

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Own on-site execution of go-to-market campaigns and sales events
Drive day-to-day digital merchandising across Ford Pro’s commercial vehicles, software, service, and commercial financing offerings
Lead the always-on test & learn program, including A/B and multivariate testing
Identify and prioritize site optimization and conversion-rate optimization opportunities
Use Adobe Experience Cloud and Salesforce to deploy dynamic content, audience segments, and next-best-action logic
Monitor campaign, merchandising, and test performance and report insights and recommendations
Coordinate with Brand, Sales, Product, UX, and agency partners on launches, creative assets, and merchandising updates
Define customer segments and map customer journeys and jobs to be done across Shop, Buy, and Own
Partner with Content Strategy to design and build always-on site experiences
Own vehicle configurators, specifications, comparison tools, and model year changeovers
Intake and prioritize new FordPro.com requests and shepherd them into product roadmaps and backlogs
Optimize full-funnel journeys across digital touchpoints, commercial dealers, and field sales channels
Coordinate with Product Managers, UX/UI Designers, Content Strategists, and Engineering on roadmaps, backlogs, and release schedules

Requirements

What you’ll need

Bachelor's degree in Marketing, Information Systems, or equivalent practical experience
3+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments
2+ years of hands-on experience with Adobe Suite products, including AEM, Adobe Target, Adobe Analytics, Audience Manager/AEP
Working knowledge of Salesforce platforms and integration with web lead-routing pipelines
Working knowledge of digital customer journey mapping across Shop, Buy, and Own
Experience serving commercial fleet segments including SMB, Regional/Vocational, Enterprise, and Municipal/Government
Experience translating web analytics and customer behavior data into actionable recommendations
Ability to collaborate cross-functionally and influence technical and business stakeholders, including agency partners
Experience running test & learn / A&B testing programs and translating results into optimization roadmaps
Experience supporting campaign launches or sales events in a digital/eCommerce environment
Familiarity with merchandising across multi-product ecosystems, including vehicles, SaaS/software subscriptions, aftermarket services, and financial products
Experience mapping customer segments and jobs to be done into site journeys and requirements
Experience partnering with Content Strategy or UX teams to design and launch site experiences
Familiarity with vehicle configuration tools, product specification content, or model year transition processes
Experience gathering and prioritizing business requirements, ideally within an Agile/Scrum product operating model
Visa sponsorship is not available
Must be legally authorized to work in the United States
Automotive, commercial/fleet, B2B SaaS, B2B eCommerce, commercial vehicle configuration, commercial quoting flows, Agile/Scrum, or agency management experience may be advantageous

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time