Digital Analytics Analyst

Ford Motor Company

. Lead measurement and insight generation across Ford Pro Digital Product's unauthenticated and authenticated web journeys .

Posted 9/18/2026full-timeOmaha • Nebraska • United StatesMid-LevelSenior💰 $99,600 - $192,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in digital analytics and measurement, with a strong focus on translating business goals into actionable insights and performance metrics. Proficient in using SQL and digital analytics platforms to analyze large datasets and create strategic dashboards for decision-making.

Highest-signal resume keywords

Digital AnalyticsSQL ProficiencyAdobe AnalyticsDashboard CreationB2B Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance MetricsStatistical AnalysisData IntegrationAutomationAI-Enabled WorkflowsClickstream AnalysisData ValidationMeasurement PlansRoot Cause Analysis

Soft Skills

Communication SkillsCollaborationProblem SolvingStakeholder EngagementNarrative Development

Tools & Technologies

Adobe AnalyticsGoogle AnalyticsPower BITableauLookerQlikGoogle Cloud PlatformBigQueryJiraGitHub

Industry Keywords

Digital MeasurementAutomotive eCommerceCustomer JourneysOmnichannelBusiness Intelligence

Tech Stack

Tools & technologies

BigQueryCloudGoogle Cloud PlatformPythonSQLTableau

About the role

Key responsibilities & impact

Lead measurement and insight generation across Ford Pro Digital Product's unauthenticated and authenticated web journeys
Translate business goals and stakeholder questions into key performance indicators, measurement plans, and success criteria
Partner with digital product managers, engineers, experience designers, and data and tagging teams to ensure digital experiences are measurable
Collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to develop holistic Ford Pro insights
Analyze clickstream and digital behavioral data and conduct advanced journey analyses
Identify friction, root causes, and emerging opportunities, and develop actionable recommendations
Curate Adobe Analytics workspaces and build strategic dashboards and self-service reporting
Use SQL and analytical tools to integrate, query, join, validate, and interpret enterprise datasets
Develop and scale reusable analytical methods, automation, and AI-enabled workflows with appropriate human review
Present complex analytical findings in concise, decision-ready narratives for technical and non-technical audiences

Requirements

What you’ll need

Bachelor's degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field, or equivalent combination of education and experience
5+ years of experience in digital analytics, product analytics, customer analytics, marketing analytics, business intelligence, or a related analytical field
3+ years of hands-on experience with a digital analytics platform such as Adobe Analytics or Google Analytics
3+ years of experience using SQL to analyze large datasets, integrate multiple data sources, and validate analytical outputs
2+ years of experience creating dashboards or reusable reporting with Power BI, Tableau, Looker, Qlik, or similar platforms
Demonstrated ability to move from ambiguous stakeholder questions to structured analysis, clear findings, and practical recommendations
Strong written and verbal communication skills, including presenting analytical findings to cross-functional partners and leaders
Hands-on experience with Adobe Analytics, including creation of curated workspaces
Fluency with AI tools and frameworks
Working knowledge of digital measurement fundamentals and tag management
Ability to debug tracking issues and validate analytics behavior
Working knowledge of Google Cloud Platform, BigQuery, Python, SQL, APIs, data validation automation, or enterprise behavioral data pipelines
Experience with Jira, GitHub, implementation documentation, technical design reviews, QA processes, and production release governance
Experience combining digital behavioral data with customer, account, transaction, CRM, vehicle, or service data
Experience building reusable analytics frameworks, measurement products, dashboards, reporting standards, or self-service insight capabilities
Experience developing automation or AI-enabled analytics capabilities
Ability to create executive-ready narratives connecting digital behavior, experience performance, and business outcomes
B2B analytics experience, particularly in commercial services, automotive, or complex omnichannel customer journeys
Understanding of automotive eCommerce, vehicle shopping journeys, configurators, lead-generation funnels, owner experiences, or other digital platforms
Understanding of how multiple users, accounts, vehicles, products, services, and offline interactions shape B2B customer journeys
Candidates must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time