Digital Analytics, Optimization Platform Architect

Ford Motor Company

. Design and enhance scalable digital measurement frameworks across web and mobile platforms using Adobe Analytics, Adobe Target, and tag management solutions .

Posted 9/24/2026full-timeChennai • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and enhancing digital measurement frameworks using Adobe Analytics and Adobe Target, while ensuring compliance with privacy regulations. Proficient in implementing A/B testing and data governance standards to drive actionable insights and support customer journey analysis.

Highest-signal resume keywords

Adobe AnalyticsAdobe TargetDigital AnalyticsA/B TestingJavaScript

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Measurement StrategyAnalytics ImplementationEvent Taxonomy DefinitionData Layer StandardsTag Management SolutionsAPI IntegrationsHTMLCSSSQLPython

Soft Skills

CollaborationCommunication

Tools & Technologies

Adobe Experience CloudGoogle Cloud PlatformBigQueryBrowser Debugging ToolsAdobe Experience Platform

Certifications & Qualifications

Adobe Analytics CertificationAdobe Target Certification

Industry Keywords

GDPRCCPACustomer Journey AnalysisDigital CommerceAutomotive Digital Platforms

Tech Stack

Tools & technologies

BigQueryCloudGoogle Cloud PlatformJavaScriptPythonSQL

About the role

Key responsibilities & impact

Design and enhance scalable digital measurement frameworks across web and mobile platforms using Adobe Analytics, Adobe Target, and tag management solutions
Modernize analytics implementations by establishing consistent tracking, validation, and data governance standards
Partner with business and analytics stakeholders to ensure data collection supports KPI reporting, customer journey analysis, and actionable insights
Enable experimentation and personalization initiatives by implementing and measuring A/B tests, audience targeting, and success metrics
Define and maintain event taxonomies, data layer standards, tagging requirements, naming conventions, and implementation documentation
Ensure data collection practices comply with privacy regulations and consent management requirements, including GDPR and CCPA
Provide technical leadership through solution design, implementation reviews, troubleshooting, and best-practice guidance for cross-functional teams

Requirements

What you’ll need

Bachelor's degree in Computer Science, Information Systems, Engineering, Analytics, Data Science, or a related field, or equivalent professional experience
5+ years of experience in digital analytics, measurement strategy, analytics implementation, or digital platform architecture
3+ years of hands-on experience with Adobe Experience Cloud solutions, including Adobe Analytics and Adobe Target
Strong knowledge of web and mobile analytics, tag management, data layers, and event-driven measurement architecture
Experience supporting A/B testing and experimentation programs, including implementation, quality assurance, and measurement design
Proficiency in JavaScript, HTML, CSS, browser debugging tools, and API integrations
Experience translating business requirements into scalable analytics solutions and technical documentation
Strong collaboration and communication skills with cross-functional Agile teams
Preferred: Experience with Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Real-Time CDP, or Adobe Journey Optimizer
Preferred: Knowledge of Adobe Web SDK, server-side tracking, and enterprise data governance practices
Preferred: Experience with SQL, Python, Google Cloud Platform, BigQuery, or behavioral data platforms
Preferred: Adobe Analytics, Adobe Target, or related Adobe Experience Cloud certifications
Preferred: Experience supporting digital commerce, customer experience, or automotive digital platforms