Digital Experience Manager

Ford Motor Company

. Create a Connected experience providing a strategic view of the customer and how best to engage .

Posted 9/30/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital products and channels, with a focus on customer journey creation and omnichannel experiences. Proficient in leading large global projects and integrating advanced messaging platforms and AI applications.

Highest-signal resume keywords

Digital Channel ExperienceCustomer Journey CreationSalesforceMicrosoft DynamicsAI and NLU Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Products ManagementOmnichannel Experience DefinitionChatbot DeploymentData Availability InterfaceProject Management

Soft Skills

CollaborationStrategic ThinkingLeadership

Tools & Technologies

Live ChatSMSMMSWhatsAppApple Messages for BusinessRCS

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Customer EngagementDigital Channel IntegrationAnalyticsFleet and CommercialQuality Releases

About the role

Key responsibilities & impact

Create a Connected experience providing a strategic view of the customer and how best to engage
Lead CRC interface with Web Teams, Marketing, Dealer and Social Teams
Manage Mobile App (Ford/Lincoln) channel integrations and portal administration
Own digital tools including Live Chat, SMS, MMS and Messaging
Evolve messaging platforms including WhatsApp, Apple Messages for Business and RCS
Define omnichannel experiences and support deployment of Chatbots, Co-Browse, Screen Share and Artificial Intelligence applications
Align with Ford business units including Analytics, Financial, Pro (Fleet and Commercial) and external suppliers
Identify opportunities to move from voice to the best digital channel for engagement
Interface end-to-end data availability and collaborate with reporting and analytics
Collaborate with IT and business technology teams to deliver integrated omnichannel experiences
Support production launches, quality releases and feedback processes

Requirements

What you’ll need

Bachelor’s Degree
5+ years of experience with digital products and channels including chat and messaging
3+ years of digital channel experience and customer journey creation
Experience with Salesforce and Microsoft Dynamics
Prior experience defining and launching AI and NLU experiences using leading products in a customer- or dealer-facing environment
Capability to manage large global projects while managing daily objectives across multiple product teams and technologies
Candidates must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time