Director, Marketing Communications

Ford Motor Company

. Set Lincoln’s marketing communications strategy and translate customer, business, and vehicle priorities into audience, positioning, channel, and measurement direction .

Posted 11/9/2026full-timeDetroit • Michigan • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing communications strategies for premium and luxury brands, with a strong focus on integrated campaign management, paid media strategy, and stakeholder alignment. Proven ability to lead teams, manage significant budgets, and translate brand positioning into impactful customer-facing communications.

Highest-signal resume keywords

Marketing Communications StrategyPaid Media StrategyBrand PositioningTeam LeadershipBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing CommunicationsBrand MarketingAdvertisingCampaign AnalyticsConsumer InsightsCreative DevelopmentIntegrated ChannelsExperiential MarketingRetail CommunicationsCPO Programs

Soft Skills

LeadershipInfluencing StakeholdersCommunicationProblem-SolvingNavigating Ambiguity

Industry Keywords

Automotive MarketingLuxury BrandBrand PartnershipsSales EventsAgency ManagementCross-Functional RelationshipsStrategic DirectionDecision FrameworksMarket InsightsBrand Health Measurement

About the role

Key responsibilities & impact

Set Lincoln’s marketing communications strategy and translate customer, business, and vehicle priorities into audience, positioning, channel, and measurement direction
Lead the evolution of brand and nameplate positioning using customer, cultural, market, competitive, and brand-health insights
Establish strategic briefs and decision frameworks connecting investment to measurable brand and business outcomes
Own integrated campaign and go-to-market agendas for Lincoln, vehicle launches, nameplates, and priority business initiatives
Set paid media and communications direction across audiences, channels, messaging, content, investment, and performance expectations
Align product, sales, customer experience, agencies, and stakeholders on coordinated launch and campaign decisions
Own Lincoln paid communications across media, retail, dealer assets, sales events, CPO, social, ambassador programs, experiential marketing, and brand partnerships
Set portfolio strategies, annual plans, briefs, calendars, content requirements, and measurement frameworks
Lead retail, dealer content, sales event, and CPO communications with sales, field, dealer, and retail teams
Direct social and ambassador strategy, including partner selection, content development, governance, activation, and performance measurement
Build experiential and brand partnership strategies supporting Lincoln’s modern luxury positioning
Integrate plans with Lincoln leadership and consumer marketing, product, digital, insights, sales, customer experience, dealer operations, and global marketing teams
Lead agency and external partner relationships, including strategic direction, scopes of work, resource planning, and continuous improvement
Represent Lincoln Marketing Communications in planning forums and senior-level reviews
Develop and manage paid communications, media, production, partnership, experiential, and operating budgets
Establish measurement plans, evaluate results, and convert learning into improvements
Lead, coach, and develop two Senior Manager direct reports and a large supporting team
Strengthen organizational capabilities, support career growth and succession planning, and foster an inclusive culture
Navigate ambiguity and changing priorities while maintaining focus on customer impact, brand integrity, and business results

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a closely related field
12+ years of progressive professional experience in marketing communications, brand marketing, advertising, or a related field
10+ years of experience with a Master’s degree/MBA as an alternative
Experience leading automotive marketing across paid media, brand and nameplate communications, retail and dealer Tier 2 assets, sales events, Certified Pre-Owned (CPO), social and ambassador programs, experiential marketing, brand partnerships, and launch activity
Experience developing communications for a premium or luxury brand and translating brand positioning into distinctive customer-facing work
Experience leading senior managers and large supporting teams, influencing executive stakeholders, and managing complex agency, dealer, and cross-functional relationships
Experience managing significant paid media, marketing communications, production, experiential, brand partnership, and operating budgets
Strong understanding of paid media strategy and investment, integrated channels, retail and dealer Tier 2 communications, sales events, CPO, social and ambassador programs, experiential marketing, brand partnerships, creative development and production, consumer insights, brand-health measurement, and campaign analytics
Demonstrated ability to lead through ambiguity, resolve competing priorities, exercise sound judgment, and communicate recommendations with clarity
Visa sponsorship is not available
Must be legally authorized to work in the United States

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off
Option to purchase additional vacation time