Director, Product Marketing

Ford Motor Company

. Set Lincoln’s product marketing strategy and translate brand pillars, client needs, market dynamics, and business priorities into vehicle and portfolio choices .

Posted 11/9/2026full-timeDetroit • Michigan • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing strategy, including product value propositions, pricing, and market analysis for luxury automotive brands. Proven ability to lead cross-functional teams, drive quality improvements, and leverage client insights for strategic decision-making.

Highest-signal resume keywords

Product Marketing StrategyTeam LeadershipAnalytical SkillsAutomotive Product DevelopmentCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyBrand ManagementFinancial AnalysisMarket ResearchPricing StrategyContent DevelopmentVolume StrategyMix StrategyData AnalysisBusiness Case Development

Soft Skills

Collaborative LeadershipInnovative ThinkingResilienceListening SkillsLearning Agility

Tools & Technologies

ExcelPowerPointGPSNVCSJDPIN+S&P

Industry Keywords

Luxury AutomotiveClient InsightsMarket DynamicsCross-Functional AlignmentLifecycle Management

About the role

Key responsibilities & impact

Set Lincoln’s product marketing strategy and translate brand pillars, client needs, market dynamics, and business priorities into vehicle and portfolio choices
Serve as product marketing expert across Lincoln vehicle programs through every stage of development
Define and own product value propositions and offering strategies, including content, packaging, pricing, volume, and mix
Ensure consistency across Lincoln nameplates and cross-carline strategies
Champion the voice of the client throughout product development
Build expertise in target clients, segments, competitors, technology, and cultural trends, converting insights into product recommendations
Partner with market research teams to plan research events, communicate findings, and advocate for insights in product and design decisions
Lead product studies and strategic reviews to modernize and simplify offerings, improve profit, strengthen quality, and reduce complexity
Integrate Lincoln brand strategy into vehicle-line assumptions and implement initiatives including connectivity, subscription, and experiential elements
Assess feature and commodity take rates to inform market availability, financial forecasting, and emissions planning
Ensure handoff of marketing responsibility and product knowledge to launch teams; support go-to-market plans and product immersions
Lead in-cycle actions responding to evolving client, competitive, and business conditions
Drive quality and profit improvement, content realignment, complexity reduction, and cost optimization
Lead the Product Marketing team, setting priorities, clarifying decision rights, removing barriers, and ensuring consistent program execution
Lead cross-functional alignment across product development, design, engineering, finance, research, sales, quality, brand, and marketing
Frame decisions, recommend trade-offs, establish owners and timing, and hold partners accountable
Build business cases and executive recommendations using client insight, competitive intelligence, and financial analysis
Champion product strategy and presentation materials for dealer engagements
Lead, coach, and develop managers and Senior Managers
Strengthen leadership capability, allocate talent, support career growth and succession planning, and foster an inclusive culture

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Advertising or a closely related field
12+ years of progressive professional experience in product marketing, product strategy, product development, brand management, or a related marketing field (or 10+ years of experience with a Master’s degree/MBA)
Demonstrated team leadership and leadership through influence and collaboration across multiple internal and external partners, including senior leaders
This role is considered Hybrid based in Detroit, MI
Strong analytical and financial capabilities, with experience using data to explain client behavior, build business cases, evaluate trade-offs, and recommend action
Strong communication and presentation skills, including advanced proficiency with Excel and PowerPoint
Experience with the automotive product development process and marketing deliverables from early strategy through launch and lifecycle management
Experience developing product, content, packaging, pricing, volume, and mix strategies for a premium or luxury brand
Understanding of U.S. marketing and sales operations and the needs of luxury clients and automotive dealers
Knowledge of automotive data sources, tools, and dashboards, including GPS, NVCS, JDPIN+, and S&P
Demonstrated ability to simplify complex issues, think innovatively, act with urgency, and persuasively make the case for change
Resilient, proactive, curious, and collaborative leadership style, with strong listening, learning agility, disciplined prioritization, and ability to manage multiple priorities
Visa sponsorship is not available
Must be legally authorized to work in the United States

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time