Employer Brand Creative Lead

Ford Motor Company

. Develop creative ideas that reinforce Ford’s employer brand and help people discover career opportunities .

Posted 10/2/2026full-timeRemote • Illinois • United StatesSenior💰 $99,100 - $166,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital design, including visual design, typography, and responsive web design, while effectively managing projects from concept to implementation. Proven ability to analyze performance metrics and adapt branding strategies for diverse audiences within the automotive or global consumer sectors.

Highest-signal resume keywords

Digital Design ExperienceEmployer Brand ExperienceWebsite Metrics and AnalyticsProficiency in FigmaAdobe Creative Cloud

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Visual DesignTypographyResponsive Web DesignInformation HierarchyAccessibilityCareer Site DesignDigital CampaignsPrint MaterialsEvent ExperiencesWireframing

Soft Skills

Creative Decision-MakingInitiativeCollaborationProject ManagementStorytelling with Data

Tools & Technologies

Google AnalyticsFigmaAdobe Creative Cloud

Certifications & Qualifications

Associate's Degree in Graphic DesignDigital Design

Industry Keywords

Employer BrandingRecruitment MarketingAutomotiveMobilityGlobal Consumer Brand

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop creative ideas that reinforce Ford’s employer brand and help people discover career opportunities
Design career site pages, recruitment landing pages, social content, digital campaigns, print materials, event experiences, and booth graphics
Take projects from concept through production, including wireframes, prototypes, finished assets, and implementation specifications
Improve the Ford Careers experience so job seekers can explore career areas, find relevant roles, and move toward applying
Adapt Ford’s global employer value proposition for different audiences and regions while ensuring work meets Ford enterprise brand standards
Analyze career site performance and candidate feedback across the job seeker journey
Connect trends, tell a clear story with data, and recommend design or content changes that can be tested and measured
Manage competing priorities and deliver high-quality work in a fast-moving environment
Participate in ideation, propose solutions, and make creative decisions with teams across Ford’s regions

Requirements

What you’ll need

Associate's degree or higher in Graphic Design, Digital Design or a related field, or an equivalent combination of education and relevant professional experience
8+ years of digital design experience across websites, social media, and digital campaigns, with print and event applications
8+ years of employer brand experience
5+ years of experience with website metrics and analytics, including Google Analytics
5+ years of experience designing or improving career sites
Strong skills in visual design, typography, responsive web design, information hierarchy, and accessibility
Proficiency in Figma and Adobe Creative Cloud
Portfolio demonstrating personal contribution and designs supporting an employer brand or recruitment marketing goal
Initiative to identify opportunities, propose ideas, and work quickly with partners across teams and regions
Fluency in English
Visa sponsorship is not available
Must be legally authorized to work in the United States
Experience working within the automotive, mobility, or a related global consumer brand (preferred)
Experience managing external creative or media agencies and vendor relationships (preferred)
Experience presenting creative strategy and performance results to senior leadership or cross-functional stakeholders (preferred)
Additional European language proficiency (preferred)

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time