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General Manager
Ford Motor Company. Translate Ford’s long-term UEV vision into actionable commercial strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic market execution, budget management, and cross-functional leadership within the automotive and clean-tech sectors. Proven ability to drive product positioning, consumer marketing, and operational efficiency while fostering innovation and accountability.
Highest-signal resume keywords
Executive-Level LeadershipBudget ManagementCross-Functional Team LeadershipEV Technology ExpertiseBrand Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
General ManagementProduct LeadershipP&L ManagementMarket Entry ExecutionStrategic PlanningAnalytical Problem-SolvingConsumer InsightsPricing StrategyMarket Competitiveness AnalysisVehicle Program Launch
Soft Skills
Highly Developed Communication SkillsNegotiation SkillsInfluencing Senior ExecutivesMentoringCultivating High Performance
Tools & Technologies
Digital Marketing ChannelsCRM SystemsMarket Planning ToolsDemand Planning SystemsQuality Detection Tools
Certifications & Qualifications
Bachelor’s Degree in Business AdministrationMBA or Master’s Degree
Industry Keywords
Automotive SectorClean-Tech SectorConsumer TechnologyEV TechnologyCharging EcosystemsSoftware-Defined Vehicles
About the role
Key responsibilities & impact- Translate Ford’s long-term UEV vision into actionable commercial strategies
- Determine resource allocation, capital investments, and cycle plan prioritization
- Own North American retail strategy and market entry execution for Fathom
- Lead strategic studies focused on platform efficiency, material cost reduction, option mix optimization, and market competitiveness
- Define portfolio roles, product positioning, customer personas, and volume/share expectations
- Lead discussions and decisions among regional, national, and international dealer governance committees
- Own the comprehensive budget, end-to-end vehicle P&L, pricing strategy, cost positioning, incentives, and profit optimization
- Lead Vehicle Line Performance Reviews, Total Value Management initiatives, and warranty reduction projects
- Execute EBIT opportunities and provide inputs to annual business planning
- Lead Fathom Consumer Marketing teams and direct brand positioning and messaging across digital, social, CRM, and experiential channels
- Build pre-launch momentum and sustain market demand
- Partner with Product Marketing and Consumer Insights on market equation, price elasticity, and product series/packaging mix
- Oversee go-to-market launch plans, vehicle reveal activations, dealer engagement, and customer experience initiatives
- Integrate total program offerings into go-to-market plans
- Collaborate with operations on demand planning, dealer allocation, capacity planning, and quality early detection
- Partner across Design, Digital/Software Services, Communications, Engineering, Manufacturing, Finance, and Supply Chain
- Represent the Fathom product line in senior and executive leadership briefings
- Cultivate high performance, innovation, and accountability while mentoring business and marketing leaders
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Sales, Engineering, Finance, or a closely related field
- 12+ years of progressive professional experience in general management, brand marketing, or product leadership, or 10+ years of experience with a Master’s degree/MBA
- Proven track record of executive-level leadership
- Demonstrated success managing large, cross-functional organizations and substantial budgets/P&Ls
- MBA or Master’s degree in a technical or business field
- Extensive experience in the automotive, clean-tech, or consumer technology sectors
- Deep understanding of EV technology, charging ecosystems, and software-defined vehicle concepts
- Proven history of successfully launching major vehicle programs or consumer products and managing complex P&Ls
- Highly developed communication and negotiation skills
- Ability to influence senior executives and lead within matrixed global structures
- Strong analytical and problem-solving capabilities
- Experience leading teams through ambiguous, fast-paced, and unprecedented market transitions
- Must be legally authorized to work in the United States
- Visa sponsorship is not available
Benefits
Comp & perks- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up childcare
- Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
- Vehicle discount program for employees and family members
- Management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off
- Option to purchase additional vacation time