Incomplete Vehicles Brand Manager

Ford Motor Company

. Own the F-650/F-750 and E-Series (Incompletes) business, driving sales, share, revenue, and profitability objectives .

Posted 10/27/2026full-timeDetroit • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and product marketing within the commercial vehicle industry, with a strong focus on pricing strategy, go-to-market planning, and cross-functional collaboration. Capable of analyzing market data to inform strategic decisions and enhance revenue optimization.

Highest-signal resume keywords

Brand ManagementProduct MarketingPricing Strategy DevelopmentGo-To-Market PlanningCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisPricing StrategyProduct Launch ManagementSales ForecastingCustomer Incentive Planning

Soft Skills

Analytical SkillsCritical ThinkingWritten CommunicationOral CommunicationProject Management

Tools & Technologies

AccuQuote

Industry Keywords

Commercial Vehicle IndustryIncomplete-Vehicle MarketChassis Cab SegmentsMarket InsightsDealer Management

About the role

Key responsibilities & impact

Own the F-650/F-750 and E-Series (Incompletes) business, driving sales, share, revenue, and profitability objectives
Maintain subject-matter expertise in cutaway and Class 6/7 chassis cab segments and competitive activity
Lead model-year pricing strategy and market-equation development with Finance and stakeholders
Develop and adjust variable marketing actions with Finance, Sales, and Field Operations
Author and maintain vehicle order guides
Support truck order entry in AccuQuote by training dealer staff, answering ordering questions, escalating technical issues, and facilitating order-guide handoffs
Manage the Truck Hotline and provide vehicle-specification guidance
Lead mix management, revenue optimization, and channel strategy
Develop and execute go-to-market plans with Marketing Communications, Sales, Field Operations, and other partners
Lead brand input into customer- and dealer-facing materials and the model-year changeover process
Gather and synthesize consumer, dealer, and market insights to inform strategy and cycle-plan development
Partner with Field Operations, Fleet and Retail Field Team, and RE&T to address dealer, field-team, and customer needs
Develop presentation materials for Dealer Council, Fleet Advisory Board, Fleet Showcase, and Annual Dealer Meetings
Lead or collaborate on TVM, MCR, and Complexity Reduction workstreams

Requirements

What you’ll need

Bachelor's degree in Business Administration, Marketing, or a related field of study
3+ years of experience in brand management, product marketing, or a related discipline
Strong analytical and critical-thinking skills, including the ability to interpret market and consumer data and draw sound conclusions
Ability to work independently with minimal supervision in a fast-paced environment
Experience collaborating with cross-functional teams such as Communications, Sales, and Finance
Strong written and oral communication skills
Ability to craft customer-focused messaging and confidently present and support a point of view
Strong project-management and organizational abilities
1+ years of experience in the commercial vehicle industry or market (preferred)
Knowledge of the incomplete-vehicle market (preferred)
Proven track record in developing pricing strategies and managing product launches (preferred)
Deep knowledge of go-to-market planning and competitive landscape analysis (preferred)
Familiarity with customer incentive planning and sales forecasting (preferred)
Strong understanding of brand positioning and maintaining alignment across channels (preferred)
Legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision, and prescription drug coverage
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous vacation time
Sick/personal time
Paid holidays, including between Christmas Eve and New Year’s Day