Manager, Commercial Audiences

Ford Motor Company

. Lead audience segmentation strategy and profile development to inform messaging and media plans .

Posted 11/12/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience segmentation strategy and audience-led marketing technology, with a strong focus on leveraging first-party and third-party data to optimize media campaigns. Proven ability to lead cross-functional teams and communicate effectively with stakeholders to achieve marketing objectives.

Highest-signal resume keywords

Audience Segmentation StrategyFirst-Party And Third-Party Data ManagementCross-Functional Team LeadershipPeople Management And CoachingBusiness Analysis And Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience CreationData AnalysisPerformance MonitoringContract ConsultationScope Management

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationInfluencing Skills

Tools & Technologies

Marketing TechnologyAI-Enabled Audiences

Industry Keywords

Paid MediaOwned Website MarketingLarge-Scale Company ExperienceMatrixed Environment

About the role

Key responsibilities & impact

Lead audience segmentation strategy and profile development to inform messaging and media plans
Lead audience creation for deployment across paid media and owned website marketing channels for Ford Pro
Guide the use of first-party and other audiences, including platform or AI-enabled audiences, with agency teams
Serve as the primary business lead for audience-led marketing technology
Consult on contracts and purchase orders and manage scope of services and deliverables
Ensure personal and team objectives support Marketing objectives
Monitor and communicate performance toward objectives to leadership and cross-functional stakeholders
Communicate audience strategies across client and partner stakeholder groups
Onboard and educate new stakeholders about the audience planning approach
Seek efficiency through cost avoidance and waste elimination
Work with internal and agency measurement teams to ensure appropriate data and signals for measuring, analyzing, and optimizing audiences in paid media campaigns

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field
5+ years of working with 1st and 3rd party data partners
5+ years working with addressable audiences
Excellent written and verbal communication skills
Experience leading and influencing cross-functional teams toward shared business goals
People management/leadership, coaching, and development experience
Visa sponsorship is not available
Must be legally authorized to work in the United States
Preferred: 5+ years experience working within a large-scale company and highly matrixed environment
Preferred: Proven ability to apply technology solutions to creatively solve business and operational challenges
Preferred: Solid understanding of business analysis, process mapping, requirements gathering, and program management
Preferred: Experience managing agency/partner teams

Benefits

Comp & perks

Immediate medical, dental, vision, and prescription drug coverage
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous vacation time
Sick/personal time
Paid holidays, including between Christmas Eve and New Year’s Day