Manager, Commercial Website

Ford Motor Company

. Own and drive FordPro.com’s digital web experience as an always-on digital storefront for commercial fleet customers .

Posted 9/30/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital web experience management, eCommerce strategies, and digital merchandising, with a strong focus on optimizing customer journeys and conversion rates. Proficient in leveraging Adobe Experience Cloud and Salesforce platforms to drive engagement and performance metrics.

Highest-signal resume keywords

Digital Web Experience ManagementAdobe Experience Manager/AEMSalesforce Marketing CloudConversion Rate OptimizationB2B eCommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MerchandisingCustomer Journey MappingWeb AnalyticsTechnical SEOA/B TestingContent StrategyLead GenerationWebsite Accessibility StandardsData AnalysisAgile/Scrum Methodology

Soft Skills

Cross-Functional Team LeadershipStakeholder InfluenceCollaboration

Tools & Technologies

Adobe Experience CloudSalesforceAudience Manager/AEPAdobe TargetAdobe Analytics

Industry Keywords

Commercial FleetB2B SaaSAutomotive ExperienceMulti-Product EcosystemsAgency Management

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Own and drive FordPro.com’s digital web experience as an always-on digital storefront for commercial fleet customers
Serve as the primary day-to-day website contact for Ford Pro business teams, GDIA, and Enterprise Technology
Map, build, and optimize end-to-end Shop, Buy, and Own customer journeys
Bridge digital touchpoints with offline commercial dealer and field sales channels
Drive digital merchandising across vehicles, software, service, and commercial financing
Lead website optimization, personalization, and A/B/multivariate testing programs
Improve traffic quality, engagement, lead generation, vehicle reservation/ordering conversion, and software/service adoption
Act as the digital web platform subject matter expert for Adobe Experience Cloud and Salesforce platforms
Deliver dynamic content, personalized segments, and next-best actions
Monitor and analyze web traffic, funnel drop-offs, user behavior, and commercial conversion metrics
Establish KPIs, translate performance data into product and merchandising tactics, and report ROI and business impact to leadership
Incorporate commercial persona considerations into digital messaging and web tools
Lead cross-functional agency partners
Collaborate with Product Managers, UX/UI Designers, Content Strategists, and Software Engineers on roadmaps, backlogs, and release schedules

Requirements

What you’ll need

5+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments
3+ years of hands-on and strategic experience with Adobe Experience Manager/AEM, Adobe Target, Adobe Analytics, Audience Manager/AEP
Strong working knowledge of Salesforce Marketing Cloud, Sales Cloud/CRM, Experience Cloud, or Commerce Cloud and web lead-routing pipeline integration
Expertise in web operations, always-on content strategy, digital customer journey mapping across Shop, Buy, and Own, and conversion rate optimization
Knowledge of commercial fleet segments and their business and operational drivers
Proven experience managing complex merchandising across multi-product ecosystems
Understanding of technical SEO, taxonomy/navigation architecture, and website accessibility standards
Experience translating web analytics and customer behavior data into actionable optimization hypotheses
Ability to lead cross-functional teams, manage agency partners, and influence technical and business stakeholders
Bachelor’s degree in Marketing, Information Systems, or equivalent practical experience
Visa sponsorship is not available
Must be legally authorized to work in the United States
Automotive experience and B2B SaaS experience are preferred
Direct B2B eCommerce, commercial vehicle configuration, or commercial quoting experience is preferred
Agile/Scrum product operating model experience is preferred
Agency management experience leading creative and production partners is preferred

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time