Manager, Consumer Marketing Strategy

Ford Motor Company

. Develop marketing strategies that build desire and advocacy for Ford .

Posted 11/10/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive brand advocacy and business objectives, with a strong focus on cross-functional collaboration and consumer insights.

Highest-signal resume keywords

Marketing Strategy DevelopmentOmni-Channel Media ExperienceBrand StewardshipAnalytical CuriosityProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AcumenConsumer Empathy ProcessesPerformance Gap AnalysisInsight-Led RecommendationsCross-Functional Alignment

Soft Skills

Problem StructuringCollaborationCommunication

Tools & Technologies

Microsoft SuiteAdvertising Agency CollaborationMedia Strategy Alignment

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Automotive Industry ExperienceBrand StrategyCreative StrategyConsumer ResearchStrategic Business Units

About the role

Key responsibilities & impact

Develop marketing strategies that build desire and advocacy for Ford
Lead development and guide deployment of marketing strategies across Ford's strategic business units, including Ford Blue, Model E, Integrated Services, Ford Customer Service Division, and Parts/Accessories
Manage the annual cross-SBU marketing plan to deliver brand and business objectives
Lead Marketing Special Attention Reviews to diagnose performance gaps, identify root causes, and develop recommendations
Develop insight-led narratives and recommendations for senior leadership decisions and cross-functional alignment
Work closely with media for strategic alignment
Coordinate relationships with agency strategy leads
Consult on major communications briefs to ensure business-driven purposes and measurable objectives
Act as a brand steward to ensure consistent application of strategy
Set reporting plans, review reports, and collaborate on consumer and communications research

Requirements

What you’ll need

Bachelor's Degree
Strong Business & Marketing acumen
5+ years of marketing experience including omni-channel media and creative strategy
Analytical curiosity
Problem structuring
An understanding of consumer empathy processes
A proven track record for coordinating and project leading brand & marketing strategy
Visa sponsorship is not available for this position
Must be legally authorized to work in the United States
MBA, strategy consulting experience, automotive industry experience, deep facility with the Microsoft suite, and experience collaborating with advertising, media & PR agencies are preferred

Benefits

Comp & perks

Immediate medical, dental, vision, and prescription drug coverage
Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year's Day